strategicmanagement8-文庫吧
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【正文】 ategies applying ebusiness techniques. ? Explain what strategies anization might use to bee more customer oriented. ? Describe innovation strategies anizations might use. 5 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management ? The set of managerial decisions and actions that determines the longrun performance of an anization. 6 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Why Strategic Management Is Important 1. It results in higher anizational performance. 2. It requires that managers examine and adapt to business environment changes. 3. It coordinates diverse anizational units, helping them focus on anizational goals. 4. It is very much involved in the managerial decisionmaking process. 7 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process ? Step 1: Identifying the anization’s current mission, objectives, and strategies ?Mission: the firm’s reason for being ?The scope of its products and services ?Goals: the foundation for further planning ?Measurable performance targets ? Step 2: Conducting an external analysis ?The environmental scanning of specific and general environments ?Focuses on identifying opportunities and threats 8 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process (cont’d) ? Step 3: Conducting an internal analysis ?Assessing anizational resources, capabilities, activities, and culture: ?Strengths (core petencies) create value for the customer and strengthen the petitive position of the firm. ?Weaknesses (things done poorly or not at all) can place the firm at a petitive disadvantage. ? Steps 2 and 3 bined are called a SWOT analysis. (Strengths, Weaknesses, Opportunities, and Threats) 9 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process (cont’d) ? Step 4: Formulating strategies ?Develop and evaluate strategic alternatives ?Select appropriate strategies for all levels in the anization that provide relative advantage over petitors ?Match anizational strengths to environmental opportunities ?Correct weaknesses and guard against threats 10 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process (cont’d) ? Step 5: Implementing strategies ?Implementation: effectively fitting anizational structure and activi
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