如何成為好的智威湯遜客服人員-文庫吧
2025-02-04 02:43 本頁面
【正文】 perspective on priorities! What the Job is Really About 1. Understanding Interpreting the Client’s wants needs. 2. Leading the agency/client team to a Brand Vision. 3. Briefing coordinating specialist departments. 4. Uniting clients agency in an atmosphere of trust, energy enthusiasm To make it simpler… What the Job is Really About ? Understand client’s expectations about brand munication. ? Manage the expectations. ? Be responsible for the final delivery of services. Fill the GAP! What a JWT Job is Really About ? Creativity make munication vivid and powerful. ? Creativity belongs to everybody. ? Creativity could make us valuable to go beyond basic services. ? Creativity inspire possibilities for better Brand Vision and its fulfillments. Fill the GAP with great creativity! What a JWT Job is Really About Responsible for Making Great Ideas Happen. It Needs to Know… ? Advertising is only the tip of the iceberg ? Thompson Total Branding means being a Total Communications professional ? Requires a general knowledge of all specialist disciplines. The Multinational Account Person ? How do you make the Brand Vision and Brand Idea relevant to your market? ? Can you capitalise on work from other countries? ? Do you look for local ideas that will travel? The Multinational Account Person ? Understand what a multinational client expects from your office. ? We have to orient ourselves to
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