彩電價(jià)格戰(zhàn)(英文版)-文庫吧
2025-01-26 17:54 本頁面
【正文】 ％，隨后康佳、 TCL、創(chuàng)維等幾乎全部國內(nèi)品牌紛紛表示降價(jià)。從短期的表現(xiàn)來看，長虹的市場(chǎng)占有率在上升，國外品牌市場(chǎng)份額也增長 1． 1個(gè)百分點(diǎn)。? Reducingagain.? 第六次， 2023年 8月 11日，第六次彩電價(jià)格大戰(zhàn)爆發(fā)。 2023年 6月 9日彩電巨頭聯(lián)合推出彩電價(jià)格聯(lián)盟，但這不但沒有阻止彩電價(jià)格的進(jìn)一步下滑，反而演繹了一場(chǎng)極富戲劇性的彩電價(jià)格蹦極跳。第一波蹦極，以特價(jià)機(jī)為主打品種，其特點(diǎn)是商業(yè)資本的參與。第二波蹦極，以 8月 12日長虹、康佳、熊貓等大幅降價(jià)為標(biāo)志。There PeriodsPeriod 1Period 2Period 3Before 1990（ Competition degree is relatively moderate )From the early 90’s to before and after 1997(using price petition to achieve industry survival of the fittest )After 1997 (oversupply)The Reason:? Theeconomicstructureformedundertheplaneconomymakesthepricewarbeinevitable.Enterprisedimensionsslantssmall,lowleveloftechnology,innovationandR＆ Dabilityinadequacy.Undertheconditionofmarketeconomy,thesellerimplementsthepricewartomaintainmarketshare.? MultiNationalCorporationsusetheirbrand、 technology、capitalandmarketingexperienceadvantages,andconsumers’westernworshippsychologicaltoliftapromotionwaveinmanybigcities.? Pricewaristheinevitableresultofmarketmechanismplayarole.Enterpriseswithstrongsenseofpetitive,theadvantagesofdimensionsandtechnologycanreducecosts.Andthentheycaneliminatethesmallscale,highcostofenterprisesbyusingthepricewar.? Underthesocialistmarketeconomicsystem,enterpriseslaunchedapricewar,inactually,it’stheeconomiclawontherectificationofdistortedpricehistory,istoreturnthevalueoftheactualproduct.? Theunconspicuousdifferenceinproductisanotherimportantreasonthatcausedpricewar.Asaresultofindustryofourcountrycolortelevisionproductionlineisalmostintroduced,therefore,differententerprisestechnicalstandardshavegreatsimilarities.Thishomogenizationphenomenonintheenterprisesleadstothatenterprisesaredifficulttoformthemarketstructureofmonopolisticpetition.Pricehasbeetheimportantcriterionforconsumerstopurchaseproducts.Itleadstothenewroundofpricewarwhenenterprisestrytotakeovermarket.(Seechartanalysis)? Mostofbusinessesfocusonshortterminterests,especiallydistributorloyaltytowardsthepanyisextremelylow,sotheyareaccustomedtotransformthepromotionalbenefitsintopriceadvantagetodevelopthemarketpetingthatplayedanimportantroleonthepricewarinacertainextent.? ColorTVasakindofelasticgoodsissuitableforthetraditionalpuerileprinciple,andit’stherootofpricewaroftrade.(Seechartanalysis)? The Influence:? Accordingtocustomers’pointofview,thepricesofcolorTVsedown,reducesconsumers’spending.ItsuggeststhatconsumerscanbuymorecolorTVunderthesameinecondition,expandingthedemand,anditcanmakemorelowinefamiliestoenjoythewelfareofconsumeTVs.Forhighineclass,theycanaffordthehighermodityprices,sothecolortelevi
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