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coca-colazeromarketingcaseanalysis可口可樂零度的市場分析-文庫吧

2025-01-03 09:25 本頁面


【正文】 ? Large revenue growth Threats ? Improvement of health awareness ? Strong petition with rivals ? Dependent on bottling partners Competitor Analysis Analysis of Competitors Sources:(Coke info)(Pepsi World) Market Share 17% % % 65% Coke ZeroDiet CokePepsi MaxOthersSource:(business insider 2023) The most popular caloriefree soft drink in America. The original sparkling beverage for those who want great flavor without the calorie. The only soda with zero calorie and maximum Pepsi taste! Real Coke taste with zero calorie. COKE ZERO PEPSI MAX DIET COKE Sustainable Competitive Advantage Sources:(Coke info)(Pepsi World)(Wikipedia) STP Analysis Segmentation ? Young males: pursuing health , flavor and coolness ? Young females: pursuing beauty ,fashion and health ? Obese people and diabetic patients :pursuing health and flavor Target market √ Main market :specially marketed to young adults males √ Secondary target market: young females pursuing beauty Positioning Low calories High caffeine High calories Less caffeine Diet coke, coke zero Coke , Pepsi Low calory Coolness and fashion Marketing Mix Analysis Logo I. Product ? Logo ? Name ? Ingredients ? Flavor
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