【正文】 easing speed and efficiency in the product development process, and increasing profits are the goals many managers are struggling to achieve. The basic business philosophy behind this book is Customer Integrated Decision Making, or CIDM, which is a process that shows managers how to reach these goals by integrating the customer into the decisionmaking process and incorporating the customer’s wants and needs into the design of new products and services.￡C COMMODITIES TO GO Philip M RodgersThis fascinating and instructive book takes readers behind the scenes of twentyfour of the biggest new product success stories of the past few years and reveals the normally confidential workings of some of the institutions where these products were developed. Each story focuses on a different strategy and offers managers and professionals invaluable insights into how the brightest and best new product ideas were originally thought up, then developed and finally brought to market.￡D A HANDBOOK OF MODERN BUSINESS MATTERS Joyce JamiesonThe incorporation of information technology in the workplace has revolutionized the way people do business. But the revolution has not finished new technologies are being developed every day. The divide between man and technology is being increasingly narrow, and in some societies social and cultural changes are gradually occurring in order to reengineer business operations for the 21st century. A Handbook of Modem Business Matters will encourage you to think about the new concepts and ideas which often pass by only half understood, but will eventually make the difference between success and failure.￡E BUSINESS CHOICES Anne JonesThis original book about attitudes towards work is both for individuals in routine jobs seeking to improve the quality of their working lives and for managers who find themselves expected to do more with less in this era of uncertainty. Business Choices reveals a new way of thinking about work that will motivate both employees and panies to reach for higher levels of achievement. In a clear and very readable style that avoids much irritating business jargon. Anne Jones seeks to improve working attitudes at all levels of the workforce. ￡小技巧：備選句中使用解釋性的語言而相應(yīng)的文章中出現(xiàn)技術(shù)性語言或“術(shù)語”。 反之亦然。 請指出重要詞匯和表達中存在的“術(shù)語”。重要詞匯和表達：Indicator。 CIDM。 confidential。 workings。 reengineer。 routine。 era of uncertainty。 readable。 jargon。 小資料：Customer IntegrationAttaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decisionmaking process and incorporating the customer39。s wants and needs into the design of new products and services. Customer Integration: The Quality Function Deployment (QFD) Leader39。s Guide for Decision Making focuses on the plete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer choice prediction approaches. This practical, structured, and replicable process will provide a pany of any size with the tools to assure its teams39。 success as they move to bee linked to the customer. Customer Integration opens with a prehensive overview for executives, followed by a detailed discussion of how CIDM/QFD can increase profits for businesses in a variety of industries. The executive overview reviews the issues confronting panies today and gives reasons why executives will need to be linked to customers to pete. The second part of the book lays out some of the foundation knowledge that middle managers will need to have in order to mit to supporting individuals and teams and to plete CIDM/QFD projects. Part II also offers practical discussions on the critical role of leadership and the challenges of implementation. The third part of the book provides a stepbystep explanation of the process, along with a plete review of the necessary concepts and tools to make a CIDM/QFD project happen. Customer Integration is designed for the whole pany. It provides the information executives and managers need to undertake a Customer Integrated DecisionMaking project and the knowledge that team members need to assure success in their project. Exercise Three ()1. This job involves protecting the confidentiality of puter systems.2. Financial assistance will be given if getting this job means you need to move house. 3. The post involves increasing the importance of IT within the pany.4. You may be given greater seniority soon after being appointed to this post.5. Experience of government puter contracts may help the applicant for this post.6. In this post you will be responsible for appointing and training some staff.7. The successful applicant39。s main task will be getting panies to sign up to new contracts for IT services.8. You will be in charge of the money allocated for .A IT PROFESSIONALLONDONWe are a key player in one of the most rapidly growing industry sectors worldwide, the provision of outsourced puter network services, and can boast a growth record over the past ten years of 50% per annum. An opportunity exists for an exceptional and experienced individual to join the pany to develop our existing customer base. You will be able to demonstrate a successful track record in senior management within the IT sector. We are looking for experience of selling large capital projects or service contracts and the ability to develop excellent customer relationships at all levels. Strong administration and organizational skills, with a keen eye for detail, are essential.
B