【正文】 ..........................................................................................二、電子商務(wù)發(fā)展的瓶頸和障礙 ................................................................................三、我們對(duì)于電子商務(wù)的理解 ....................................................................................通路革命的必然 ............................................................................................................................校園社交網(wǎng)絡(luò)的分析 ....................................................................................................................我們的新型電子商務(wù)思路 ............................................................................................................四、目標(biāo)市場(chǎng) ................................................................................................................目標(biāo)用戶群分析 ............................................................................................................................產(chǎn) 品優(yōu)勢(shì)分析 ................................................................................................................................五、目標(biāo)用戶群定位 ....................................................................................................尋 求物美價(jià)廉商品的人群 ............................................................................................................尋 求購物經(jīng)歷交流的人群 ............................................................................................................尋 求個(gè)人信息管理和擴(kuò)充的人群（未來可能提供的服 務(wù)） ........................................................六、銷售戰(zhàn)略 ................................................................................................................校園社交網(wǎng)絡(luò)特有的模式 ............................................................................................................特定的推廣戰(zhàn)略 ............................................................................................................................第五章 競(jìng)爭(zhēng)與風(fēng)險(xiǎn)分析 ............................................................................一、競(jìng)爭(zhēng)描述 ................................................................................................................互聯(lián)網(wǎng)門戶競(jìng)爭(zhēng)分析 ....................................................................................................................專業(yè)購物網(wǎng)站競(jìng)爭(zhēng)分析 ................................................................................................................二、競(jìng)爭(zhēng)戰(zhàn)略/市場(chǎng)進(jìn)入障礙 .......................................................................................競(jìng) 爭(zhēng)戰(zhàn)略 ........................................................................................................................................進(jìn) 入細(xì)分市場(chǎng)的主要障礙 ............................................................................................................競(jìng) 爭(zhēng)對(duì)手的模仿障礙 ....................................................................................................................三、風(fēng)險(xiǎn)分析 ................................................................................................................SWOT 分析 ....................................................................................................................................風(fēng)險(xiǎn) 分析 ........................................................................................................................................第六章 運(yùn)營、市場(chǎng)及銷售 .........................................................................一、運(yùn)營策略和計(jì)劃 ....................................................................................................“分步走”的經(jīng)營策略 ........................................................................................................................各運(yùn)營職能配置 ............................................................................................................................硬件以及技術(shù)支持 ........................................................................................................................加 強(qiáng)企業(yè)文化建設(shè)和項(xiàng)目管理 ....................................................................................................二、營銷和推廣策略 ....................................................................................................虛 擬推廣 ........................................................................................................................................現(xiàn)實(shí)推廣 ........................................................................................................................................用 戶口碑傳播方式 ........................................................................................................................三、分銷渠道及合作伙伴 ............................................................................................四、定價(jià)戰(zhàn)略 ................................................................................................................五、促銷計(jì)劃 ................................................................................................................第七章 財(cái)務(wù)分析 ........................................................................................易易電子商務(wù)有限公司商業(yè)計(jì)劃書一、成本、費(fèi)用與收益分析 .........................................................................................產(chǎn)品成本分析 ................................................................................................................................期間費(fèi)用 .......................................................................................................................................銷售利潤 .......................................................................................................................................二、融資計(jì)劃 ................................................................................................................三、財(cái)務(wù)管理制度 ........................................................................................................財(cái)務(wù) 管理的職能和任務(wù) ................................................................................................................公 司 財(cái) 務(wù) 管 理 的 組 織 結(jié) 構(gòu) .................................................................