【正文】 .............................................................................................................................20六、實(shí)施階段 ....................................................................................................................................................212 / 41七、服務(wù)與支持 ................................................................................................................................................21第六章 市場與銷售 ............................................................................................................................................22一、市場計(jì)劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................22實(shí)時銷售方法 .........................................................................................................................................22產(chǎn)品定位 .................................................................................................................................................22三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價策略 ....................................................................................................................................................25產(chǎn)品、服務(wù)： .........................................................................................................................................26產(chǎn)品 /服務(wù) B ............................................................................................................................................26六、市場聯(lián)絡(luò)； ................................................................................................................................................26貿(mào)易展銷會 .............................................................................................................................................27廣告宣傳 .................................................................................................................................................27新聞發(fā)布會 .............................................................................................................................................27年度會議 /學(xué)術(shù)討論會 ...........................................................................................................................28國際互聯(lián)網(wǎng)促銷 .....................................................................................................................................28其它促銷因素 .........................................................................................................................................28貿(mào)易刊物、文章報導(dǎo) .............................................................................................................................28直接郵寄 .................................................................................................................................................28七、社會認(rèn)證 ....................................................................................................................................................28第七章 財務(wù)計(jì)劃 ................................................................................................................................................29一、財務(wù)匯總 ....................................................................................................................................................29二、財務(wù)年度報表 ............................................................................................................................................29三、資金需求 ....................................................................................................................................................29四、預(yù)計(jì)收入報表 ............................................................................................................................................30五、資產(chǎn)負(fù)債預(yù)計(jì)表： ....................................................................................................................................31六、現(xiàn)金流量表： ............................................................................................................................................32第八章 附錄 ........................................................................................................................................................32一、[你公司或項(xiàng)目]的背景與機(jī)構(gòu)設(shè)置： ....................................................................................................32二、市場背景： ................................................................................................................................................33三、管理層人員簡歷 ........................................................................................................................................33五、行業(yè)關(guān)系 ....................................................................................................................................................33六、競爭對手的文件資料： ............................................................................................................................34七、公司現(xiàn)狀 ....................................................................................................................................................34八、顧客名單 ....................................................................................................................................................34九、新聞剪報與發(fā)行物： ................................................................................................................................34十、市場營銷 .........................................