【正文】 .................................................................................................................................................22二、銷售策略 ....................................................................................................................................................23實(shí)時(shí)銷售方法 .........................................................................................................................................23產(chǎn)品定位 .................................................................................................................................................23三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價(jià)策略 ....................................................................................................................................................26產(chǎn)品、服務(wù)： .........................................................................................................................................26產(chǎn)品/服務(wù) B ............................................................................................................................................27六、市場(chǎng)聯(lián)絡(luò)； ................................................................................................................................................27貿(mào)易展銷會(huì) .............................................................................................................................................27廣告宣傳 .................................................................................................................................................28新聞發(fā)布會(huì) .............................................................................................................................................28年度會(huì)議/學(xué)術(shù)討論會(huì) ...........................................................................................................................28國(guó)際互聯(lián)網(wǎng)促銷 .....................................................................................................................................28其它促銷因素 .........................................................................................................................................28貿(mào)易刊物、文章報(bào)導(dǎo) .............................................................................................................................29直接郵寄 .................................................................................................................................................29七、社會(huì)認(rèn)證 ....................................................................................................................................................29第七章 財(cái)務(wù)計(jì)劃 ................................................................................................................................................29一、財(cái)務(wù)匯總 ....................................................................................................................................................29二、財(cái)務(wù)年度報(bào)表 ............................................................................................................................................30三、資金需求 ....................................................................................................................................................30四、預(yù)計(jì)收入報(bào)表 ............................................................................................................................................31五、資產(chǎn)負(fù)債預(yù)計(jì)表： ....................................................................................................................................32六、現(xiàn)金流量表： ............................................................................................................................................32第八章 附錄 ........................................................................................................................................................32一、[你公司或項(xiàng)目]的背景與機(jī)構(gòu)設(shè)置： ....................................................................................................33二、市場(chǎng)背景： ................................................................................................................................................33三、管理層人員簡(jiǎn)歷 ........................................................................................................................................34五、行業(yè)關(guān)系 ....................................................................................................................................................34六、競(jìng)爭(zhēng)對(duì)手的文件資料： ............................................................................................................................34七、公司現(xiàn)狀 ....................................................................................................................................................34八、顧客名單 ....................................................................................................................................................35九、新聞剪報(bào)與發(fā)行物： ................................................................................................................................35十、市場(chǎng)營(yíng)銷 ....................................................................................................................................................35十一、專門術(shù)語(yǔ) ................................................................................................................................................35第九章 圖表 ........................................................................................................................................................353第一章：摘要如果沒(méi)有好的摘要，你的商業(yè)計(jì)劃就不可能賣給投資者。我們建議你首先編制一個(gè)摘要，用它來(lái)作為你的全部計(jì)劃的基本框架。它的基本功能是用來(lái)吸引投資者的注意力，所以摘要不要過(guò)長(zhǎng)，不超過(guò)兩頁(yè)的篇幅，越短越好。想看一下實(shí)例，請(qǐng)查閱“摘要”欄目。 （查閱的網(wǎng)址為： ）宗旨及商業(yè)模式本公司的宗旨是[此處插入宗旨說(shuō)明。在商品經(jīng)濟(jì)社會(huì)中，任何商業(yè)機(jī)構(gòu)都要