【正文】 交流學校名稱university美國中田納西州立大學Middle Tennessee State University學校名稱university美國中田納西州立大學Middle Tennessee State University青島科技大學Qingdao University of Science and Technology課程（組）一課程（組）名稱courseJOUR4210大眾傳播與社會Mass Communication and SocietyB15040310傳播社會學ACommunication sociology課程內容描述大眾傳播的生產(chǎn)流程及理論，媒介對社會的影響，社會和文化背景中的媒介進化，職業(yè)道德。需進行理論、歷史與調研的課外研習。Theories of the process of mass munication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Mediacontent emphasis varies depending on instructor’s expertise大眾傳播的生產(chǎn)流程及基本理論，社會和文化背景中的媒介理論及職業(yè)道德。Theories of the process of mass munication, theories of media in society and culture, the career ethics. 課程（組）二課程（組）名稱JOUR3090：新聞報道ReportingB15042000新聞理論與實務Theory and practice of journalism課程內容描述新聞技能理論與實踐，包括內容組織、敘事、評價、新聞寫作及報道。已有基礎的新聞系學生可使用多媒體進行技術訓練，為高級新聞報道、寫作和編輯課程打好基礎。Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one twohour laboratory where handson instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and editing courses。新聞技能理論與實踐，包括內容組織、敘事、評價、新聞寫作及報道。Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news.課程（組）三課程（組）名稱JOUR4660：媒介研究科學方法論Scientific Approaches to MediaB15022500廣告調查與效果評估Evaluation and research of advertising課程內容描述定量調查方法的歷史發(fā)展、理論與實踐發(fā)展概述。大眾傳播領域中的科學評測方法及理論概述，包括心理評估與社會學評估，田野調查、內容分析、實驗調查、觀察法研究以及統(tǒng)計學分析。探索受眾分析，媒體效果評測，信息監(jiān)測，廣告效果評測，政治傳播，公眾主張和新媒體技術。Provides a critical overview of the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of munication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political munication, public opinion, and new media technologies大眾傳播領域中的科學評測方法及理論概述，包括心理評估與社會學評估，田野調查、內容分析、實驗調查、觀察法研究以及統(tǒng)計學分析。Introduces major theories and methods of scientific inquiry in the field of munication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political munication, public opinion, and new media technologies課程（組）四課程（組）名稱EMC2500：新媒體傳播調研Survey of New Media CommunicationB15040700廣告媒體策劃Advertising media planning課程內容描述新媒體傳播發(fā)展史及方法論，研究新媒體的文化性、社會性、倫理性、歷史性以及法律實踐Developing systems and methods of new media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new media比較全面地介紹廣告媒體的基本原理和基礎知識，總結廣告媒體策劃實踐的經(jīng)驗和技巧，幫助學生樹立現(xiàn)代廣告意識。Theories and primary information of advertising media, practice of ad planning.課程（組）五課程（組）名稱EMC4430 大眾媒體管理Electronic Media ManagementB15021500廣告經(jīng)營管理Advertising management and administration 課程內容描述對大眾媒介中的熱點問題進行分析，包括個體、內部控制系統(tǒng)、商業(yè)道德規(guī)范、社區(qū)關系、銷售和推廣。運用案例研究法。An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, munity relations, sales, and promotion. Involves case study method.對大眾媒介中的熱點問題進行分析，包括個體、內部控制系統(tǒng)、商業(yè)道德規(guī)范、社區(qū)關系、銷售和推廣。運用案例研究法。An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, munity relations, sales, and promotion. Involves case study method.課程（組）六課程（組）名稱EMC4610：平面媒體的視覺傳達B15011020平面廣告設計BGraphic advertising design課程內容描述提高視覺讀寫能力，學習視覺傳統(tǒng)的基礎知識，通過鑒賞出版物圖片豐富鑒別力，內容也包括圖片處理及拍攝。Increases visual literacy。 provides knowledge of our visual heritage, seeks to enrich the judgment of those responsible for making decisions about the use and display of photographs for publication. Also includes photographic processes and handling of pictures for publication among particular audiences.學習視覺傳統(tǒng)的基礎知識，通過鑒賞出版物圖片豐富鑒別力，內容也包括圖片處理及拍攝。The primary knowledge of visual history, includes photograph processing.課程（組）七課程（組）名稱EMC4250 大眾傳媒法規(guī)Mass Media LawB13015600中外廣告法規(guī)Laws and Regulation of China and foreign Advertisement課程內容描述案例法研究信息流的法律保障及先知，著重研究廣告、廣播、有線電視和互聯(lián)網(wǎng)領域的相關規(guī)定、隱私、誹謗內容的界定。Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.研究廣告、廣播、有線電視和互聯(lián)網(wǎng)領域的相關規(guī)定、隱私、誹謗內容的界定。Examines legal guarantees and restrictions on the flow of information using the case study method.課程（組）八課程（組）名稱JOUR4660：媒介研究科學方法論Scientific Approaches to MediaB15020300市場營銷學Marketing課程內容描述定量調查方法的歷史發(fā)展、理論與實踐發(fā)展概述。大眾傳播領域中的科學評測方法及理論概述，包括心理評估與社會學評估，田野調查、內容分析、實驗調查、觀察法研究以及統(tǒng)計學分析。探索受眾分析，媒體效果評測，信息監(jiān)測，廣告效果評測，政治傳播，公眾主張和新媒體技術。Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of munication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political munication, public opinion, and new medi