【正文】 llow the trend of China39。s more European or South Korea. But this does not preclude the concept of fashion consumption in the Chinese market traction. Designers industrial design we can not avoid to be from the vulgar. This is the designer must change, keep in mind an idea. This is conventional stuff is the most direct way to create wealth. Whether this fashion is the basis of his theory, or nonhead miles, will bring considerable wealth to investors. Even if such a fashion is very short, even though the wealth it brings is very limited, but enough to return the product and design inputs. Culture, this culture is that Chinese culture, referring to the living consciousness and impression of what can not be denied, including lifestyle, books, production tools, language, likes and dislikes, feelings and so on. Of course, the essence of Chinese culture is the traditional culture. As rapid economic development of contemporary China and openminded, leading to the essence of contemporary culture, there is something very difficult. This is what we look at cultural elements should be strictly differentiated. Cultural elements embedded products, and consumers will be imperceptibleheart. Give people with intimacy, and exotic different. If the pany do the domestic market, making branded products, this is a very important element. Marketing, this is a market economy will always be not avoid the word, we all enterprises under the market economy around the marketing activities are carried out. From the marketing goals, all spending money, not profit. We have many good ideas, good function of the product, but he did not, and marketing integration, resulting in consumers not hear, see, feel designers of care and thought. Good ideas and features slightly modified to bee an excellent selling point of sale. But no means to be optimized with the marketing, just like the golden hairpin buried in snow. Do not bring good returns give investors. If the sales staff to market after the brains to fabricate some specious selling point, it is inevitable that suspicion of fraud, it is not the source, it is difficult to achieve marketing objectives. Marketing team should be involved in the entire product design process. Quality, this is the biggest headache for Chinese enterprises to be a problem. All the products were manufactured in China, all consumers are plaining about product quality. Quality is designed, and industrial design is the engineering design. This is the only lay a firm foundation to ensure the quality of the final product. Through the door too many incidents to recall, there is no reliable quality, even if the products sell to earn profit, it will disappear at any time. Quality is designed to create wealth for the final and most crucial aspect. Finally, once again stressed that only keep up with fashion, covering culture, bined with marketing, focus on quality of industrial design, product design is the creation of wealth. To generate economic benefits, only the industry can produce economic benefits of sustainable development is a healthy industry. In order to create economic benefits. Economic efficiency is essential for industrial development conditions. This is the thrust of this article described the contents. Keywords: industrial design, creating wealth, fashion, tradition, culture, marketing, quality, profit.目 錄摘 要 ⅠAbstract Ⅱ目 錄 Ⅲ第1章 引言 1 時(shí)代背景：工業(yè)設(shè)計(jì)在中國企業(yè)的現(xiàn)狀以及發(fā)展趨勢 1 客觀環(huán)境：單純加工制造企業(yè)利潤微薄，經(jīng)營陷入困境 1，核心技術(shù)缺乏 6 6 寫作目的：加強(qiáng)工業(yè)設(shè)計(jì)實(shí)現(xiàn)企業(yè)利潤觀念，以及如何實(shí)現(xiàn) 3第2章 （元素一，時(shí)尚）工業(yè)設(shè)計(jì)必須緊跟時(shí)尚 5，認(rèn)清當(dāng)代流行趨勢 5，它山之石可以攻玉 5 本章小結(jié) 9第3章（元素二，文化）將文化注入產(chǎn)品設(shè)計(jì) 10 10，讓產(chǎn)品外形有科技感 14 13第4章（元素三，營銷）產(chǎn)品設(shè)計(jì)之初就與市場營銷緊密結(jié)合 16 16 17 17第5章 (元素四，質(zhì)量) 忽視了產(chǎn)品質(zhì)量，工業(yè)設(shè)計(jì)就功虧一簣 16，如何平衡美觀和質(zhì)量 16 產(chǎn)品質(zhì)量是設(shè)計(jì)出來的 17 本章小結(jié) 18第6章 總結(jié)與展望 45參考文獻(xiàn) 46致 謝 49第1章 引 言：工業(yè)設(shè)計(jì)在中國企業(yè)的現(xiàn)狀以及發(fā)展趨勢中國的工業(yè)設(shè)計(jì)在最近二十年來得到了初步的發(fā)展。尤其在北京和深圳這樣的新產(chǎn)品基地，更是發(fā)展的快。已經(jīng)形成了完整的產(chǎn)業(yè)群。以筆者所在的深圳為例，這里擁有1000家左右的大大小小的設(shè)計(jì)公司。占中國70%的份額。這些公司每天都在出產(chǎn)幾十個(gè)不同外形。而這些外形有五分之一能夠進(jìn)入結(jié)構(gòu)設(shè)計(jì)和產(chǎn)品研發(fā)階段，進(jìn)而成為真正的產(chǎn)品。這些是我們的工業(yè)設(shè)計(jì)在量上的現(xiàn)狀。我們的工業(yè)設(shè)計(jì)行業(yè)在量上可以說已經(jīng)初具規(guī)律。這事無可置疑的。但是我們的設(shè)計(jì)水平是否和產(chǎn)業(yè)規(guī)模相適應(yīng)呢？答案是否定的。就深圳來講，所謂的工業(yè)設(shè)計(jì)就是模仿名牌手機(jī)，完全模仿，或者部分模仿，或者模仿不同手機(jī)的不同部位，做出一個(gè)“四不像”手機(jī)。我們?nèi)狈?chuàng)意人才？缺乏創(chuàng)意氛圍？不是，我們也有極其個(gè)別的設(shè)計(jì)師，設(shè)計(jì)出國際大獎(jiǎng)的產(chǎn)品。比如。５０余項(xiàng)國際獎(jiǎng)項(xiàng)：我們?nèi)〉昧税绹铮睿澹螅瑁铮鳌⒓~約ＡＤＣ、英國Ｄ＆ＡＤ、德國ｒｅｄｄｏｔ、香港ＨＫＤＡ等５０余項(xiàng)國際獎(jiǎng)項(xiàng)。但是這些獲獎(jiǎng)作品都沒有在深圳轉(zhuǎn)化為商品，都是概念產(chǎn)品。也僅僅是個(gè)名譽(yù)而已。沒有真正為設(shè)計(jì)人或者企業(yè)帶來經(jīng)濟(jì)效益。有設(shè)計(jì)，有工廠，有投資，那么為什么我們的優(yōu)秀設(shè)計(jì)沒有真正轉(zhuǎn)化為商品，而是簡單抄襲的仿制的產(chǎn)品卻大行其道呢？究其原因是什么，我們?nèi)绾文芨淖冞@個(gè)現(xiàn)狀？本文的目標(biāo)就是分析這個(gè)怪病的原因，找出解決的途徑。 客觀環(huán)境：單純加工制造企業(yè)利潤微薄，經(jīng)營陷入困境。，核心技術(shù)缺乏在世界制造業(yè)的產(chǎn)業(yè)鏈上，中國大多數(shù)企業(yè)只處在下游。中國制造業(yè)的加工組裝在整個(gè)產(chǎn)業(yè)鏈中的附加值較低。目前可利用的比較優(yōu)勢是廉價(jià)勞動(dòng)力，接受的是技術(shù)或產(chǎn)品的轉(zhuǎn)移，這決定了我們在產(chǎn)業(yè)鏈中的位置即組裝和制造。而研發(fā)或營銷策略的實(shí)施是由產(chǎn)品轉(zhuǎn)移國進(jìn)行的，可以說中國制造業(yè)的大部分是一種出口加工的模式。在中國制造的產(chǎn)品大多停留在加工制造的初級(jí)階段的情形下，中國制造業(yè)將處于低附加值、低技術(shù)含量的困境中，而高附加值、高技術(shù)含