【正文】 – ??? ???? 銳普 PPT論壇 chinakui收集 Client ??? ?? Agency ?? ?? /???? Agency Client Concept?? Media / Promotion Planning Client orientation Production execution ?? /?? /ideation 銳普 PPT論壇 chinakui收集 Strength Weakness Opportunity Threat SWOT : 20 pt text : 20 pt text : 20 pt text : 20 pt text 銳普 PPT論壇 chinakui收集 ??? ?? ??? ??? ?? ??? ?? ??? ?? ??? ???? ?? ?? ???? ???? Weakness Strength Threat Opportunity SWOT Analysis 銳普 PPT論壇 chinakui收集 Place Promotion 4PS Price Product 銳普 PPT論壇 chinakui收集 Distribution Marketing Product Price Promotion 銳普 PPT論壇 chinakui收集 ??? ???? ???? ?? ???? 45% 37% 10% 8% ??? ??? ???? ??? ???? 12? ??? 100% ???? ?? ??? ?? ????? ?? ??? 1,000? ?? 銳普 PPT論壇 chinakui收集 Growth rate Share of Voice Market Share etc 75% 30% 45% 22% 銳普 PPT論壇 chinakui收集 Strategic AD management Global sports marketing activities Successful new product launch Localbase marketing support the respected global player 銳普 PPT論壇 chinakui收集 Case 057 ??? ??? ?? ?? ????? 30% ??? 75% ??? 22% Share of Voice 45% Graph model Grid model 銳普 PPT論壇 chinakui收集 ????? 1 ????? 2 ??? , ??? , ???? , ??? ?? , ??? (wagon) ???? , ?? ??? (??? ) ??? ????? ??? ???? ???? ???? , ???? ???? (?? )?? ???? , ??? ??? , TV, ??? ????? , ???? ??? (??? ) ??????? ???? ??? ????? ?? ??????? ?????? ?????? ?? ???? ???? ??? ??? ????? ???? ?? ??? ?? ????? ??? ???? ?? ???? ?? ???????? ????? ?? Family Life Cycle? ???? (?? 6??? ) (?? 6??? ) (???? ) 銳普 PPT論壇 chinakui收集 A thematic principle Theme Object base A principle of distinctive fit Unique harmony An extrnsion Principle Justice Base copulative A bination Principle Media mix Complement 銳普 PPT論壇 chinakui收集 Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 Bee Aware of New New Product is Available Buy New Product 銳普 PPT論壇 chinakui收集 M A R K E T V A L U E 2022 2022 2022 ??? ??? ??? ??? 3000 5000 7000 銳普 PPT論壇 chinakui收集 ??? ?? ?? /????? ??? ??? ?? ???? /??? ???? ??? ?? ???? ?? /??? ??? ?? ???? /??? ?? ??? ?? ??? ?? ??? ?? ?? ???? ?? ???? ???? ?? ????? ?? ???? ??? ?? ????? ?? ????? ??? 銳普 PPT論壇 chinakui收集 Brand Management Process Brand Diagnosis STEP 1 Brand Perspective STEP 2 Brand Culture STEP 3 Brand Communication STEP 4 銳普 PPT論壇 chinakui收集 Case 064 Business Contents Category 1 Category 2 Category 3 Category 4 Sub_category 01 Sub_category 02 Sub_category 03 Sub_category 04 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 eSolution consulting strategy 銳普 PPT論壇 chinakui收集 Model of Sale Formation STEP 1 STEP 2 STEP 3 STEP 4 銳普 PPT論壇 chinakui收集 銳普 PPT論壇 chinakui收集 銳普 PPT論壇 chinakui收集 Safety needs Social needs Esteem needs Self Actualization needs NEEDS Analysis ???? ??? , ?? ?? ??? ?? ,?? ?? ?? ?? ??? ?? , ?? 銳普 PPT論壇 chinakui收集 Case 067 Brand Management Process Step1 Media mix Step2 Target mix STEP 3 Brand mix STEP 4 Seasonality STEP 5 Regional mix Process Completed 銳普 PPT論壇 chinakui收集 Renewal Category Search System Community Shop Web Design Recruit System Mailing system 銳普 PPT論壇 chinakui收集 ???? ????? ??? advertising creative Media planning measurability concept 1 2 2 2 0 銳普 PPT論壇 chinakui收集 Case 070 ??? ?? ??? ? Are you getting there? ??? ??? ??? ? Where are we? ? ??? ??? ? Why are we there? ??? ? ? ??? ? How could we get ther? ??? ?? ??? ? Where could we are? Tplan 銳普 PPT論壇 chinakui收集 Case 071 attention interest desire memory action AIDMA Estelmo Lews ????? ???? ???? . ???