市場細(xì)分?jǐn)?shù)據(jù)分析和闡釋（案例為虛構(gòu)）-文庫吧
2025-07-03 23:42 本頁面
【正文】 f e q u a l i t yW i l l m a k e m e f e e l I a m l i v i n g a v e r y h a p p y l i f eW i l l h e l p m i n i m i z e t h e c h a n c e s o f b e c o m i n g i l lW i l l s t o p m e w o r r y i n g a b o u t g e r m s / b a c t e r i aW i l l h e l p b r i n g o r d e r t o m y l i f eW i l l h e l p m e c a r e f o r o t h e r sW i l l m a k e m e f u l l y r e a s s u r e d a b o u t m y f a m i l y 39。s h e a l t hW i l l b e t h e m o s t p o w e r f u l a v a i l a b l eW i l l m a k e m e f e e l I h a v e b o u g h t t h e b e s tW i l l b e t h e e a s i e s t o n t h e m a r k e t t o r e p a i rW i l l b e t h e e a s i e s t o n t h e m a r k e t t o o p e r a t eW i l l b e t h e m o s t p r a c t i c a l p r o d u c t o n t h e m a r k e tW i l l b e t h e e a s i e s t o n t h e m a r k e t t o c l e a nW i l l g i v e m e a f r e s h f e e l i n g b y t h e d e s i g nW i l l g i v e m e a l o o k o f b r a n d n e w b y t h e d e s i g nW i l l s a v e s p a c eW i l l b e e n v i r o n m e n t f r i e n d l yFa c t or 5 : P R A G M A TI C O W N E R S H I PFa c t or 6 : FR E S H D E S I G NFa c t or 1 : R E LE A S EFa c t or 2 : S U P E R I O R LI FEFa c t or 3 : C A R I N G H E A LT HFa c t or 4 : S I M P LY TH E B E S T14 細(xì)分結(jié)果 M e a n s c o r e R e l e a s eL i f e o fR e c o g n i t i o nC a r i n gH e a l t hS i m p l y t h eB e s tP r a g m a t i cS i m p l i c i t yF r e s hD e s i g nT o t a lF a c t o r 1 :R e l e a s e8 . 9 7 . 6 7 . 3 7 . 1 8 . 1 7 . 1 7 . 7F a c t o r 2 :S u p e r i o r L i f e5 . 7 7 . 6 5 . 6 5 . 7 5 . 8 6 . 3 6 . 2F a c t o r 3 :C a r i n g H e a l t h7 . 9 8 . 0 8 . 9 7 . 7 8 . 1 7 . 4 8 . 0F a c t o r 4 :S i m p l y t h e B e s t7 . 1 7 . 5 7 . 1 8 . 9 7 . 4 6 . 6 7 . 6F a c t o r 5 :P r a g m a t i c7 . 6 7 . 5 7 . 2 7 . 2 9 . 1 7 . 1 7 . 7F a c t o r 6 :F r e s h D e s i g n7 . 1 7 . 3 6 . 8 6 . 6 7 . 2 8 . 3 7 . 16 L o ca l S e g m e n t s6 Factors (dimensions)15 各細(xì)分的市場份額 Base N=3208 R e l e a se14%Su p e ri o r L i f e23%C a ri n g H e a l t h15%Si mp l y t h e Be st22%Pra g ma t i c Si mp l i ci t y19%F re sh D e si g n7%放松解脫 他人認(rèn)可 關(guān)注健康 只求最好 簡單實用 新潮設(shè)計 各細(xì)分的描述 17 Release 放松解脫 Demographics: ? More likely in Beijing amp。 Wuhan ? Aged 2240 ? College/ University graduated ? High family ine (RMB 2870) ? Larger household Consumer Values: ? Features are more important than design ? To live an unstrained life ? I think nothing is more important than time Key Needs: ? Free me from household chores ? Release me from cleaning frequently ? Help me get rid of the tiredness ? Make me feel the product serves me ? Low noise Pr a g m a ti c Si m p l i c i ty19%F r e s h D e s i g n7%R e l e a s e14%Si m p l y th e b e s t22%L i fe o f R e c o g n i ti on23%C a r i n g H e a l th15%18 Release 放松解脫 ? Mrs. Chen, aged 28, lives in Beijing. She and her husband are living with her parents. ? She graduated from college, and now is working in a pany. ? Even with higher ine, she feels stress from everyday work, so she takes every opportunity to free herself from working pressures. ? Because she is busy, she doesn’t have much time to watch TV, but takes some time to read newspapers and magazines. She is interested in articles about entertainment, puters, science, technology and also a little about environmental issues. ? For home appliances, she currently has an automatic washing machine and she likes the products with good functional performance to free herself from boring chores. ? She also wants to purchase cooking appliances of the same brand – a set of stove and hood. 功能全，就不會讓我再操心！ More features will make me feel easy 19 Life of Recognition 他
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