【正文】
f products and better ,it is realistic to study its practice in industrial on the field in which the semantics can be used ,this thesis introduces two characters of semantics and illuminates the important use that semantics plays in industry ,it is concluded that if the semantics is sufficiently used and its two characteristics is realized ,the design can be better understood and accepted by consumers and then the man 2machine relationships can be coordinated to improve the added value of ey w ords :product semantics 。visual language 。semantics identity 。perceptual factor 。symbolic factor 。indicative factor 產(chǎn)品語意學(xué)是重視產(chǎn)品與人溝通能力的科學(xué),它試圖使產(chǎn)品形態(tài)作為產(chǎn)品意義傳達(dá)之手段,產(chǎn)品語意學(xué)能運(yùn)用隱喻、比喻等手法將具有特色的文化符號化,融入到產(chǎn)品的設(shè)計中,、生理性的功能,而且包含心理、社會、文化等被稱為象征環(huán)境的方面[1].1 產(chǎn)品語意的外延與內(nèi)涵現(xiàn)代產(chǎn)品一般給人傳遞兩種信息:一種是知識,、材料、工藝,即產(chǎn)品的造型、色彩、,如何通過產(chǎn)品的造型語言對使用者的激勵,激發(fā)其與自身的生活經(jīng)驗(yàn)或行為體會相關(guān)聯(lián)的某種聯(lián)想,誘導(dǎo)其行為,使產(chǎn)品易懂第28卷第1期2006年2月沈 陽 工 業(yè) 大 學(xué) 學(xué) 報Journal of Shenyang University of TechnologyVol 128No 并符合人們的審美情趣,充分表達(dá)產(chǎn)品的感性品質(zhì),正是由符號學(xué)理論