公益廣告創(chuàng)意設(shè)計(jì)研究-文庫吧
2025-06-13 00:17 本頁面
【正文】 socialist spiritual civilization. In our real life public service advertising is much, but really play a role with only a very few, this is the real reason is the creative advertising, the author of the present situation of public service advertising creative design in China to conduct a prehensive analysis and study, found the problem, and the psychological needs of the munity, and proposes countermeasures from the aspects of writing purpose, method, public service advertising design means.Keyword：Public service advertising。 advertising creativity。 creative methods。 problem。 creative principle學(xué)習(xí)參考Abstract 1 3 3 3 3 3 3 3 3 3 3 3 3 3 3參考文獻(xiàn) 41. 引言 近幾年來，人們陸續(xù)認(rèn)識(shí)到公益廣告對(duì)社會(huì)精神文明建設(shè)和發(fā)展的重要性，公益廣告的投入力度也在逐年加大，但是目前公益廣告的現(xiàn)狀是過多強(qiáng)硬的教條宣傳，缺乏感情上的互動(dòng)和共鳴，這樣的廣告往往讓觀眾忽視。那么面對(duì)廣大而復(fù)雜的觀眾群，怎樣才能讓公益廣告更加富有魅力，這就上升到廣告創(chuàng)意方面的問題，創(chuàng)意是廣告的靈魂，因此對(duì)公益廣告創(chuàng)意設(shè)計(jì)進(jìn)行
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