中國企業(yè)國際化戰(zhàn)略的困境與應(yīng)對策略-文庫吧
2025-10-02 15:01 本頁面
【正文】 sion to the World Trade Organization, making China more integrated into the global economic integration among the tide of the times, China has a more open attitude to participate in international economic cooperation, reform and development of China39。s enterprises must change to the international strategy from an exportled strategy. Seize the opportunity, meet the challenge of international marketing, do their best to increase their strength, actively participate in international petition. But due to a series of Chinese enterprise39。s own lack of management, lack of market analysis. Shorter led to China39。s WTO entry of China39。s social and economic environment is not very clear. The level of understanding on international markets and problems in areas such as market positioning, resulting in the process of internationalization of Chinese enterprises in facing unprecedented difficulties. This article analyses the development of internationalization of Chinese enterprises, the difficulties encountered and the internationalization strategies of successful experiences in other countries, put forward by the 東華理工大學學年論文 4 4 internationalization of Chinese enterprises to deal with the dilemma the countermeasures to be taken Keywords ： Current situation of Chinese enterprise internationalization internationalization dilemma strategies 東華理工大學學年論文 5 5 一、我國企業(yè)國際化的發(fā)展現(xiàn)狀： 企業(yè)國際化主要是指經(jīng)營行為的國際化，具體是指企業(yè)的投資、融資、市場與銷售等方面的跨國經(jīng)營 。企業(yè)經(jīng)營的國際化要求企業(yè)制度實現(xiàn)國際化，要求企業(yè)機制適應(yīng)國際貿(mào)易與國際營銷的要求。同時，企業(yè)經(jīng)營行為的國際化要求政府對企業(yè)國際化經(jīng)營行為進行管理的宏觀管理體制與管理職能的國際化。 企業(yè)國際化是世界經(jīng)濟全球化的必然結(jié)果，亦是我國經(jīng)濟與企業(yè)進一步發(fā)展的必由之路。越來越多的中國企業(yè)走出過門向國際化方向發(fā)展。據(jù)了解， 2020 年末，中國對外直接投資達到了 130,000 多家，近六成為有限責任公司，其中國有企業(yè)占 %，私營企業(yè)占 %；股份有限公司占 7%，股份合作企業(yè)占 %，外商投資企業(yè)占 %，港澳臺投資企業(yè)占 %，集體企業(yè)占 %，其他占 %。 我國企業(yè)發(fā)展現(xiàn)狀
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