中國(guó)企業(yè)國(guó)際化戰(zhàn)略的困境與應(yīng)對(duì)策略-文庫(kù)吧
2025-10-02 15:01 本頁(yè)面
【正文】 sion to the World Trade Organization, making China more integrated into the global economic integration among the tide of the times, China has a more open attitude to participate in international economic cooperation, reform and development of China39。s enterprises must change to the international strategy from an exportled strategy. Seize the opportunity, meet the challenge of international marketing, do their best to increase their strength, actively participate in international petition. But due to a series of Chinese enterprise39。s own lack of management, lack of market analysis. Shorter led to China39。s WTO entry of China39。s social and economic environment is not very clear. The level of understanding on international markets and problems in areas such as market positioning, resulting in the process of internationalization of Chinese enterprises in facing unprecedented difficulties. This article analyses the development of internationalization of Chinese enterprises, the difficulties encountered and the internationalization strategies of successful experiences in other countries, put forward by the 東華理工大學(xué)學(xué)年論文 4 4 internationalization of Chinese enterprises to deal with the dilemma the countermeasures to be taken Keywords ： Current situation of Chinese enterprise internationalization internationalization dilemma strategies 東華理工大學(xué)學(xué)年論文 5 5 一、我國(guó)企業(yè)國(guó)際化的發(fā)展現(xiàn)狀： 企業(yè)國(guó)際化主要是指經(jīng)營(yíng)行為的國(guó)際化，具體是指企業(yè)的投資、融資、市場(chǎng)與銷售等方面的跨國(guó)經(jīng)營(yíng) 。企業(yè)經(jīng)營(yíng)的國(guó)際化要求企業(yè)制度實(shí)現(xiàn)國(guó)際化，要求企業(yè)機(jī)制適應(yīng)國(guó)際貿(mào)易與國(guó)際營(yíng)銷的要求。同時(shí)，企業(yè)經(jīng)營(yíng)行為的國(guó)際化要求政府對(duì)企業(yè)國(guó)際化經(jīng)營(yíng)行為進(jìn)行管理的宏觀管理體制與管理職能的國(guó)際化。 企業(yè)國(guó)際化是世界經(jīng)濟(jì)全球化的必然結(jié)果，亦是我國(guó)經(jīng)濟(jì)與企業(yè)進(jìn)一步發(fā)展的必由之路。越來(lái)越多的中國(guó)企業(yè)走出過(guò)門(mén)向國(guó)際化方向發(fā)展。據(jù)了解， 2020 年末，中國(guó)對(duì)外直接投資達(dá)到了 130,000 多家，近六成為有限責(zé)任公司，其中國(guó)有企業(yè)占 %，私營(yíng)企業(yè)占 %；股份有限公司占 7%，股份合作企業(yè)占 %，外商投資企業(yè)占 %，港澳臺(tái)投資企業(yè)占 %，集體企業(yè)占 %，其他占 %。 我國(guó)企業(yè)發(fā)展現(xiàn)狀
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