外文翻譯--groupon團(tuán)購模式-文庫吧
2025-09-30 02:08 本頁面
【正文】 g them if they do not attract a minimum number of buyers. Although this rarely happens, it induces buyers to spread the word among friends and family, boosting the uptake. The daily frenzy has already spawned new phrases, such as “Groupon anxiety”—“the preoccupation and feeling of anxiousness and not being able to sleep knowing that a new Groupon will be released after 1 .”, according to The Urban Dictionary, a website which tracks such coinages. Unlike lightly staffed but equally hyped inter firms such as Facebook and Twitter, Groupon needs an army of salespeople to negotiate deals with local businesses in each city it covers, and a further platoon of bright young copywriters to churn out the witty, whimsical pitches it sends out to consumers. What makes Groupon really stand out, however, are its margins. It typically charges businesses half of the discounted price of a voucher. Venture capitalists say they have never seen such impressive numbers. This goes a long way towards explaining why the startup was able to raise a whopping $ billion in financing and why, in December, Google was willing to pay an even more astounding $6 billion for it. Groupon position is not as unassailable as it appears from its rapid growth and huge market sharemore than 60% in America, according to NextUp Research, which analyses tech firms. To ward off petition, NextUp reckons, Groupon will be forced to lower the share of revenue it keeps from its deals. 3. The profit model of the Groupon work (1) Direct marketing of goods: To “group buy” in the name of landing directly on the site for direct sales of product information. Where supply can also their own purchase, or cooperate with the consignment business, direct access to merchandise sales. It is a direct product operation on the site the traditional way to achieve basic earnings. (2) Activities rebate: Site as a bridge between businesses and buyers, anizational
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