【正文】 發(fā) .................................................................................................................................................... 19 三、未來(lái)產(chǎn)品和服務(wù)規(guī)劃 .................................................................................................................................... 20 四、生產(chǎn)與儲(chǔ)運(yùn) .................................................................................................................................................... 20 五、包裝 ................................................................................................................................................................. 20 [你公司或項(xiàng)目名稱 ] 商業(yè)計(jì)劃 機(jī)密 Copyright 1999 [你公司或 項(xiàng)目名稱 ] 第 2頁(yè) 六、實(shí)施階段 ......................................................................................................................................................... 21 七、服務(wù)與支持 .................................................................................................................................................... 21 第六章 市場(chǎng)與銷(xiāo)售 ................................................................................................................................................. 22 一、市場(chǎng)計(jì)劃 ......................................................................................................................................................... 22 二、銷(xiāo)售策略 ......................................................................................................................................................... 22 實(shí)時(shí)銷(xiāo)售方法 .............................................................................................................................................. 22 產(chǎn)品定位 ...................................................................................................................................................... 22 三、銷(xiāo)售渠道與伙伴 ............................................................................................................................................ 23 四、銷(xiāo)售周期： .................................................................................................................................................... 25 五、定價(jià)策略 ......................................................................................................................................................... 25 產(chǎn)品、服務(wù)： .............................................................................................................................................. 26 產(chǎn)品 /服務(wù) B ................................................................................................................................................. 26 六、市場(chǎng)聯(lián)絡(luò)； .................................................................................................................................................... 26 貿(mào)易展銷(xiāo)會(huì) .................................................................................................................................................. 27 廣告宣傳 ...................................................................................................................................................... 27 新聞發(fā)布會(huì) .................................................................................................................................................. 27 年度會(huì)議 /學(xué)術(shù)討論會(huì) ................................................................................................................................ 28 國(guó)際互聯(lián)網(wǎng)促銷(xiāo) .......................................................................................................................................... 28 其它促銷(xiāo)因素 .............................................................................................................................................. 28 貿(mào)易刊物、文章報(bào)導(dǎo) .................................................................................................................................. 28 直接郵寄 ...................................................................................................................................................... 28 七、社會(huì)認(rèn)證 ......................................................................................................................................................... 28 第七章 財(cái)務(wù)計(jì)劃 ..................................................................................................................................................... 29 一、財(cái)務(wù)匯總 ......................................................................................................................................................... 29 二、財(cái)務(wù)年度報(bào)表 ................................................................................................................................................ 29 三、資金需求 ......................................................................................................................................................... 29 四、預(yù)計(jì)收入報(bào)表 ................................................................................................................................................ 30 五、資產(chǎn)負(fù)債預(yù)計(jì)表： ........................................................................................................................................ 31 六、現(xiàn)金流量表： ................................................................................................................................................ 32 第八章 附錄 ............................................................................................................................................................. 32 一、 [你公司或項(xiàng)目 ]的背景與機(jī)構(gòu)設(shè)置： ....................................................................................................... 32 二、市場(chǎng)背景： .................................................................................................................................................... 33 三、管理層人員簡(jiǎn)歷 .............................