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【正文】 utton Home Page 1month (Est. imps : 800,000) 800,000 200,000 50,000 50,000 50,000 50,000 Advertorial w/ Textlink to microsite Beauty, Smart Tips 1month 1 month Media Flowchart (Vertical Portal) – Announcement Ad Email 65,000 65,000 4,595,000 1,148,750 Average Weekly Impression Impression Split (Mass : Vertical) 57:42 9 In order to fully utilize banner ad impressions, “Frequency Cap” is suggested. ? Each unique visitor will only be explored to our ad at a specified frequency – remended frequency is 6 times (OTS at 6x). ? Beyond this, no banner ad will be served to them. Further consideration … 10 Media Cost to Client : HKD375,000* Net Reach (1+) : 75% Campaign CPM : HKD82 Campaign Impression (Est.) : Banner Ad Impression : 1M Average Weekly Imps. : Remark : *1,000 free trial samples are necessary for member 11 Dur/Size Est. Net Readership CPM Cost F/2534 Universal (617,000) HKD ?000 HKD TV 30sec 2,000 324 (CPRP) Daily Apple Daily HP4C 97,750 191 512 ODN HP4C 111,132 233 477 Magazine Next Magazine FP4C 34,400 85 405 East Week FP4C 30,660 56 548 Elle FP4C 22,000 54 407 Cosmo. FP4C 22,000 43 511 CPM Comparison 12 Appendix 13 14 ? Chinese mass postal of PCCW ? Provide information in wide ranging aspects, namely: news, finance, travel, entertainment, game, woman and etc ? Established since 1997 ? Average page views: 89,900,000 per month ? Membership: 560,000 Visitor Profile ? Age : 29% of its member is aged 3040 ? Gender split (Male:Female) : 60%:40% ? MPI : 55% are over HKD15,000 ? Occupation : 43% are professional and Managerial Grade 15 16 ? Leading Hongkong mass postal services in traditional Chinese and English. ? Providing local Hongkong content, including detailed information on sport, music, travel, jobs, education, celebrity, etc as well as free service ? Established since December, 1998 ? Average monthly page view : 90,000,000 ? Register Users: 50,000 Visitor Profile ? Age : 27% of its member is aged 2635 ? Gender split (Male:Female) : 68%:32% ? Education Level : 47% are high School graduated or above 17 18 ? Premier life events site for global Chinese women, focusing on weddings, pregnancy and parenting. ? Five channels feature over 28 interactive applications includi
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