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e/Publisher overlap Engagement Dwell Interaction Expansion Video playback 169。 2022 Eyeblaster. All rights reserved Site Overlap ? Accurately measure unique users by each publisher ? When do publishers overlap to deliver multiple impressions to same user ? Check your media buy: which publisher is overlapping with which Back to Metrics slide 169。 2022 Eyeblaster. All rights reserved Dwell Time ? Go beyond interaction ? Build brand moments ? Measure brand engagement 169。 2022 Eyeblaster. All rights reserved 169。 2022 Eyeblaster. All ights reserved What is Dwell Time? average number of seconds the user engaged with the ad including mouseonad, user initiated expansion, user initiated video amp。 timed custom interaction 169。 2022 Eyeblaster. All rights reserved How it Works Back to Metrics slide 169。 2022 Eyeblaster. All rights reserved Day of the week * Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec. On average, weekday Dwell Time is 10 seconds longer than weekends* 169。 2022 Eyeblaster. All rights reserved Hewlett Packard: 2022 Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do? Digital Design Professional “ ” 169。 2022 Eyeblaster. All rights reserved Making Data Actionable Campaign Monitor Report Generator Plugin for Excel Data Feeds Serv