市場(chǎng)營(yíng)銷(xiāo)講義2002 promo mix-文庫(kù)吧
2024-10-03 14:22 本頁(yè)面
【正文】 that is not paid for by the sponsors. ? Sales Promotion: Those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and exhibitions, demonstrations, special offers and various nonrecurrent selling efforts in the ordinary routine. Sales promotions act as a direct incentive to buy. The Scope of Sales Promotions TA R GET OFF ERSD i rect I nd i rectC o nsum ers P ri ce red u cti o n F ree g o o d s P rem i u m offers F ree gift s Tra de i n Ex tr a gu a r a nte es Lo y a l t y car ds C o up o n s V o uch er s C o m petiti o ns Ev ent s a dm i s s i o nTra de D ea l e r l o a d ers Lo y a l t y sch em es I ncen t i v es F ull r a n g e b u y i n g F ree gift s Tri a l o ffer s Tra de i n de a l s Gu a r a nte es Tra i nin g Ex tend ed cred i t D el a y ed i nv o i ci ng Sale o r r eturn C o up o n s V o uch er s C o m petiti o ns M o ne y
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1