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【正文】 A f t e r t a s t e : M o u t h c o a tT e x t u r e : C r e a m yF l a v o r : S w e e ta v e r a g e o v e r a l l l i k i n g r a t i n gA r o m a : D a i r y / M i l k yA f t e r t a s t e : B i t t e rF l a v o r : C o f f e eA r o m a : R o a s t e dA f t e r t a s t e : A s t r i n g e n tA r o m a : M a l t / C e r e a lA f t e r t a s t e : S o yECBAo p t i m a lGFDJKIJ2 6 . 5 %4 2 . 4 %2 D Fi t = 6 8 . 9 % 169。 2 0 0 1 M a r k e t Fa c t s , I n c .Evaluation Stage Product Evaluation ? Test improved products vs. petitors ? Finetuning product to optimum level prior to launch ? Can include other marketing ponents concept, pack, price, etc = Finetuning marketing mix prior to launch Output Product Profile 1 2 3 4 5A C G H I d eal1 2 3 4 5 6 7 8 9Sweetness Richness Colour Strength of coffee flavour Roast taste Creaminess Consistency Overall liking Too weak Too weak Too light Too weak Too weak Not enough Not enough 7
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