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entals , Plumbers are driven by Search Engine more than Print media/Yellow Pages. “Now 80% of my gross sales es from search engines. It has outdone the sales generated by 12 Sales professionals and resulted in times better ROI” Mr. C. K. Abbott. MD– So why my site is not ranking? 90% of the websites are the victim of.. Lack of Natural Link Building All Flash websites ? amp。 % and =:Dynamic nature of URLs and site. Lack of quality and relevant Content Use of JavaScript Non crawler friendly websites Improper Anchor Text Heavy HTML Coding Improper Website Architecture or Navigation Uhical SEO Practices (Black HAT SEO) Frequent changes in Search Engine Algorithm So where are the obstacles ? Here is the Solution Six Edge Theory of SEO Methodology SET* SET * Copy Right Protected SET –Six Edge Theory We provide our plete online Search Engine Marketing Portfolio with 6 major steps. 1. Site wide analysis and Optimize the Onsite factors. 2. Optimize the Off page factors. 3. Sharpen the SERPs. 4. Retention of SERPs for long term. 5. Put the efforts to develop a shield layer against the unexpected aggrieves ness and spam by petitors to bring your SERPs down. 6. Put the efforts to develop an immunity and algorithm friendly layer around website against the frequent changes in algorithm strategy of Search engines. Competition Analysis Keyword selection Site changes XML sitemaps RSS Feeds Log File Analysis Optimizing Title Tags Optimizing Meta Tags Optimizing Site Structure XML sitemaps Image Optimization Anchor Tag optimization Content optimization SEO Strategy and Plan Link Building Creation of new Optimized pages Oneway links Reciprocal links Directory Submission Article Submission Link Building Product Directory Submission Press Release Creation Press Release subm