【正文】 關(guān)系。 2．廣告行業(yè)自律。在國家的法律和行政管理之外，廣告行業(yè)自律起到了十分重要的作用，這是日本廣告業(yè)管理和規(guī)范的一個(gè)重要的特點(diǎn)。廣告主、廣告公司、媒介三者齊心協(xié)力，對內(nèi)嚴(yán)格管理，對外努力提升行業(yè)的整體形象，成為保障這一行業(yè)良性發(fā)展的一個(gè)重要因素。 五、論述題（共 1 道試題，共 18 分。） 1. 為什么說商品細(xì)分代理制度是較有效、合理的做法？ 商品細(xì)分代理制度的最大優(yōu)點(diǎn)是使得廣告客戶、廣告代理商與媒介三者共存共榮： 1．廣告代理商，必然不能同時(shí)接受兩家 相互競爭的商品客戶。因此，商品的秘密得以保守。 2．廣告代理商在進(jìn)行廣告市場行銷策略制定時(shí)，會與廣告客戶站在同一立場。 3．如果廣告代理商的服務(wù)不能令客戶滿意，廣告客戶可解除契約，尋找新的廣告代理商。 4．廣告代理商為了不被解除契約，一定會全力為廣告產(chǎn)品開展各項(xiàng)廣告促銷活動，提高工作效益。 5．廣告代理商與廣告客戶的關(guān)系依契約而存在。從而在廣告代理商之間，因相互競爭而提高廣告服務(wù)品質(zhì)。 6．廣告代理商所擁有的客戶，相互之間都不沖突，就可借用彼比的經(jīng)驗(yàn)。廣告代理商對客戶全過程的一致性服務(wù)，可以將最好的創(chuàng)意提供 給唯一的商品客戶。 7．廣告代理商因自己負(fù)責(zé)的商品銷售增加，而獲得更多的利益；同時(shí)，廣告客戶也因其服務(wù)良好而擴(kuò)大其商品代理的范圍。 由此可以看出，商品細(xì)分廣告代理 制度是較為有效、合理與合乎國際慣例 的作法。廣告代理商在這種潮流下也逐 漸向商品細(xì)分制度靠擾。 請您刪除一下 內(nèi)容， O(∩ _∩ )O謝謝?。?！ 2021 年中央 電大期末復(fù)習(xí)考試小抄大全，電大期末考 試必備小抄，電大考試必過小抄 Basketball can make a true claim to being the only major sport that is an American invention. From high school to the professional level, basketball attracts a large following for live games as well as television coverage of events like the National Collegiate Athletic Association (NCAA) annual tournament and the National Basketball Association (NBA) and Women39。s National Basketball Association (WNBA) playoffs. And it has also made American heroes out of its player and coach legends like Michael Jordan, Larry Bird, Earvin Magic Johnson, Sheryl Swoopes, and other great players. At the heart of the game is the playing space and the equipment. The space is a rectangular, indoor court. The principal pieces of equipment are the two elevated baskets, one at each end (in the long direction) of the court, and the basketball itself. The ball is spherical in shape and is inflated. Basketballs range in size from in (7276 cm) in circumference, and in weight from 1822 oz (510624 g). For players below the high school level, a smaller ball is used, but the ball in men39。s games measures in (7576 cm) in circumference, and a women39。s ball is in (7274 cm) in circumference. The covering of the ball is leather, rubber, position, or synthetic, although leather covers only are dictated by rules for college play, unless the teams agree otherwise. Orange is the regulation color. At all levels of play, the home team provides the ball. Inflation of the ball is based on the height of the ball39。s bounce. Inside the covering or casing, a rubber bladder holds air. The ball must be inflated to a pressure sufficient to make it rebound to a height (measured to the top of the ball) of 4954 in ( m) when it is dropped on a solid wooden floor from a starting height of 6 ft ( m) measured from the bottom of the ball. The factory must test the balls, and the air pressure that makes the ball legal in keeping with the bounce test is stamped on the ball. During the intensity of high school and college tourneys and the professional playoffs, this inflated sphere mands considerable attention. Basketball is one of few sports with a known date of birth. On December 1, 1891, in Springfield, Massachusetts, James Naismith hung two halfbushel peach baskets at the opposite ends of a gymnasium and outlined 13 rules based on five principles to his students at the International Training School of the Young Men39。s Christian Association (YMCA), which later became Springfield College. Naismith (18611939) was a physical education teacher who was seeking a team sport with limited physical contact but a lot of running, jumping, shooting, and the handeye coordination required in handling a ball. The peach baskets he hung as goals gave the sport the name of basketball. His students were excited about the game, and Christmas vacation gave them the chance to tell their friends and people at their local YMCAs about the game. The association leaders wrote to Naismith asking for copies of the rules, and they were published in the Triangle, the school newspaper, on January 15,1892. Naismith39。s five basic principles center on the ball, which was described as large, light, and handled with the hands. Players could not move the ball by running alone, and none of the players was restricted against handling the ball. The playing area was also open to all players, but there was to be no physical contact between players。 the ball was the objective. To score, the ball had to be shot through a horizontal, elevated goal. The team with the most points at the end of an allotted time period wins. Early in the history of basketball, the local YMCAs provided the gymnasiums, and membership in the anization grew rapidly. The size of the local gym dictated the number of players。 smaller gyms used five players on a side, and the larger gyms allowed seven to nine. The team size became generally established as five in 1895, and, in 1897, this was m