8848推廣方案(ppt32頁)(已改無錯字)
2023-02-02 07:04:01 本頁面
【正文】 he petitive factor to make the shoppers satisfactory ? Free delivery is also very important Product…Online Payment... ? The safety to pay online is the main concern for Inter users here in China ? The flexible availability to pay online shopping Product…After sales Guarantee Manufacturers’ guarantee Online store’s responsibility for the shoppers Double guarantee Communication…Strategy... The key objective in advertising is to municate that is a professional online store which can provide excellent online shopping services and it is a new life style for the online shoppers Communication…Strategy... While there are brand attributes –online payment –offline delivery – double guarantees – ample products – attractive price…. Communication…Execution... – To municate the clear positioning of online store for – To strengthen the dominant position in online sale field for – To municate the advantages in products, price, delivery, payment… – To announce the promotion activities – To announce the names of exclusively promoted products Communication…Execution... – Take advice on the brand style: Not IT style, more consumer product style. – Use the specific brand colors: this provides for a consistent and more powerful brand identity across all materials the consumer sees. – Use the brand logo/mask:This is part
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