【正文】 18 / 31 請(qǐng)說(shuō)明，今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級(jí)換代和保持技術(shù)先進(jìn)水平，企業(yè)的開(kāi)發(fā)方向、開(kāi)發(fā)重點(diǎn)和正在開(kāi)發(fā)的技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)現(xiàn)有技術(shù)開(kāi)發(fā)資源以及技術(shù)儲(chǔ)備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)尋求技術(shù)開(kāi)發(fā)依托（ 如大學(xué)、研究所等 ）情況，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)將采取怎樣的激勵(lì)機(jī)制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊(duì)伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)未來(lái) 3 ~ 5 年在研發(fā)資金投入和人員投入計(jì)劃（萬(wàn)元）年 份 第 1 年 第 2 年 第 3 年 第 4 年 第 5 年資金投入人員（個(gè)）19 / 31第六部分 產(chǎn)品制造具體畫(huà)出生產(chǎn)流程圖，以及從原材料到中試、到規(guī)模生產(chǎn)階段的工作流程和業(yè)務(wù)內(nèi)容：產(chǎn)品生產(chǎn)制造方式（ 企業(yè)自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其它方式，請(qǐng)說(shuō)明原因 ）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)自建廠情況下，購(gòu)買(mǎi)廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點(diǎn)在哪里，交通、運(yùn)輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況（ 專用設(shè)備還是通用設(shè)備，先進(jìn)程度如何，價(jià)值是多少，是否投保，最大生產(chǎn)能力是多少，能否滿足企業(yè)產(chǎn)品銷(xiāo)售增長(zhǎng)的要求？） ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)說(shuō)明，如果設(shè)備操作需要特殊技能的員工，如何解決這一問(wèn)題__________________________________________________________________________________20 / 31__________________________________________________________________________________________________________________________________________如何保證主要原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出 3 家主要供應(yīng)商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商 1__________________________________________________________主要供應(yīng)商 2__________________________________________________________主要供應(yīng)商 3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內(nèi)，描述生產(chǎn)過(guò)程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測(cè)設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷(xiāo)售價(jià)格的制訂，產(chǎn)品毛利潤(rùn)率是多少？純利潤(rùn)率是多少？______________________________________________________________________________第七部分 營(yíng)銷(xiāo)策略請(qǐng)介紹你企業(yè)所針對(duì)市場(chǎng)，你們有何競(jìng)爭(zhēng)優(yōu)勢(shì) 21 / 31產(chǎn)品銷(xiāo)售成本的構(gòu)成及銷(xiāo)售價(jià)格制訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你計(jì)劃采取什么策略使顧客使用、購(gòu)買(mǎi)你的產(chǎn)品 如果產(chǎn)品已經(jīng)在市場(chǎng)上形成了競(jìng)爭(zhēng)優(yōu)勢(shì)，請(qǐng)說(shuō)明與哪些因素有關(guān)（ 如成本相同但銷(xiāo)售價(jià)格低、成本低形成銷(xiāo)售價(jià)格優(yōu)勢(shì)、以及產(chǎn)品性能、品牌、銷(xiāo)售渠道優(yōu)于競(jìng)爭(zhēng)對(duì)手產(chǎn)品，等等 ）______________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷(xiāo)售網(wǎng)絡(luò)、銷(xiāo)售渠道、設(shè)立代理商、分銷(xiāo)商方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷(xiāo)、銷(xiāo)售價(jià)格、建立銷(xiāo)售隊(duì)伍方面的策略與實(shí)施 ___________________________________________ _____________________________________________________________________22 / 31_