【正文】 _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果產(chǎn)品已經(jīng)在市場(chǎng)上形成了競(jìng)爭(zhēng)優(yōu)勢(shì)，請(qǐng)說(shuō)明與哪些因素有關(guān)（ 如成本相同但銷(xiāo)售價(jià)格低、成本低形成銷(xiāo)售價(jià)格優(yōu)勢(shì)、以及產(chǎn)品性能、品牌、銷(xiāo)售渠道優(yōu)18 / 32于競(jìng)爭(zhēng)對(duì)手產(chǎn)品，等等 ）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷(xiāo)售網(wǎng)絡(luò)、銷(xiāo)售渠道、設(shè)立代理商、分銷(xiāo)商方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷(xiāo)方面的策略與實(shí)施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷(xiāo)售價(jià)格方面的策略與實(shí)施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷(xiāo)售隊(duì)伍方面的策略與實(shí)施__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________19 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32_____________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對(duì)銷(xiāo)售隊(duì)伍采取什么樣的激勵(lì)機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分 產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（ 公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其它方式，請(qǐng)說(shuō)明原因 ）__________________________________________________________________________________________________________________________________20 / 32__________________________________________________________________________________________________________________________________________公司自建廠情況下，購(gòu)買(mǎi)廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點(diǎn)在哪里，交通、運(yùn)輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況（ 專(zhuān)用設(shè)備還是通用設(shè)備，先進(jìn)程度如何，價(jià)值是多少，是否投保，最大生產(chǎn)能力是多少，能否滿(mǎn)足公司產(chǎn)品銷(xiāo)售增長(zhǎng)的要求，如果需要增加設(shè)備，采購(gòu)計(jì)劃、采購(gòu)周期及安裝調(diào)試周期；如果需要大規(guī)模建設(shè)，是否選擇 “交鑰匙 ”方式進(jìn)行， “交鑰匙 ”工程的承包機(jī)構(gòu)是否提供工期、質(zhì)量方面的保證，如何對(duì)這些保證加以實(shí)施？ ）_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)說(shuō)明，如果設(shè)備操作需要特殊技能的員工，如何解決這一問(wèn)題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡(jiǎn)述產(chǎn)品的生產(chǎn)制造過(guò)程、工藝流程_______________________________________________________________________________________________________________________________________________________________________________21 / 32_______________________________________________________________________________________________________________________________________________________________________________________________________________如何保證主要原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出 3 家主要供應(yīng)商名單及聯(lián)系電話(huà)。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內(nèi)，描述生產(chǎn)過(guò)程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測(cè)設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有怎樣的具體措施_________________________________________________________________