【正文】 stomer experience. Through direct sales model, both the enduser, small business customers, or big clients DELL customer service and technical support requirements are well known, and tailored to each customer39。s specific requirements provide a full range of satisfactory service.Diversified service Diversified service platform, threedimensional, creating the largest customer for the convenience it is the idea of four C services under the overall guidance of thinking. Many manufacturers have established a storefront services Front (sales service centers), Plane service carrier (running the service guidance publications and promotional materials, etc.) Carrier voice services (equipped with a telephone call center or center), the mobile carrier (transport services). Carrier network services (building an interactive website) multiservice platform that enables customers to have more opportunities to receive services. Meanwhile, the passive customer acceptance of the demand for the service, also take the initiative to use a variety of munication channels for customer visits, planned, systematic, process of marketing services, for example, through telephone, fax, , letters, home visits and other channels provide services. Because the producers know that customers need to create a convenient, unobstructed access to the services, otherwise might have brought a lot of trouble, such as lack of timely treatment quality will lose customer loyalty. even customer plaints to the associations, the media and other departments, enterprises will have a negative impact. Service differentiation In the products, technologies growing homogenization of today, only the brand and service efforts. So producers began service differentiation article. Services difference reflected in many aspects, such as service brand differentiation, mode of service differentiation, service technical differences, differences in the concept of service, munication services, such as differences in many aspects. For the difference can be seen from three angles to understand : a petitor is not, and the enterprise39。s own unique。 although the two are petitors but the enterprise superb。 3 is pletely different from our petitors in the pursuit practices. IBM is service, These words have been from abroad reached the country, In fact there are indeed differences between IBM petitors to the absolute petitive edge : IBM Global Services Department since the early 1990s will be the first service concept into China, China to provide customers with a full range of technical services, demonstrated its prehensive technology and professional service capabilities. IBM Global Services Department not only to provide our customers with hardware and software based on the maintenance and replacement of spare parts and aftersale services. This is what many enterprises must also be able to provide the services, but more importantly, also provides information such as the independent consultants, business process flow integration and technical services, professional services system, network integrated wiring system integration, manpower training, Win peacekeeping services, and other information technology and management consulting services to meet customers increasingly plex and individualized needs, This is the difference between the service advantages.路服務(wù)營銷 企業(yè)不斷創(chuàng)造價(jià)值的過程是一個(gè)“增值”的過程。品牌價(jià)值，使主要措施：第一，通過增值的包裝，二是通過增值服務(wù)，三是通過代言人的價(jià)值。四消費(fèi)者忠誠度是由價(jià)值驅(qū)動(dòng)的。營銷也進(jìn)入了服務(wù)一體化的時(shí)代，其內(nèi)容，這是一家專為缺乏規(guī)劃的服務(wù)營銷，只會(huì)增加運(yùn)營成本，降低效率，為客戶的缺陷，企業(yè)必須學(xué)習(xí)，如增加產(chǎn)品的市場營銷服務(wù)營銷的機(jī)會(huì)。 服務(wù)品牌 不僅對企業(yè)品牌，產(chǎn)品品牌，而且還制作打造服務(wù)品牌，三者相輔相成，IBM公司（IBM就是服務(wù)），海爾（真誠到永遠(yuǎn)），這是創(chuàng)建的最大受益者。對于