【正文】 erm interests. Chinese people respect and support their parents and take great care of their children. Some people may save money for their whole lives to leave it to their children. It is different from American who respects selfdependent and selfsupport.For the relationship between group and individual, Chinese culture emphasizes on harmony and unification of group and does not pay attention to individual interest. Group and individual were regarded as paradoxical. It advocates that individual and small group should follow the instructions of superiors, ignoring their own interest. Lack of enterprising spiritChinese people are lacking for the spirit of innovation and taking risks .The old Chinese sayings, such as “Do not travel while your parents are living”, “Going too far is as bad as not going far enough”, are indications of lack of enterprising spirit.“Due to the passive effect of planned economy in China, many Chinese businesses were lack of inspiration for innovation。 they were used to operate according to their supervisors’ plan and instruction. Chinese traditional culture emphasizes on harmony among people. There is a saying “Harmony is most precious”. The emphasis on harmony and courtesy is to avoid conflicts, regulate and balance people’s relationship. Therefore, pared with America, traditional Chinese society advocates collectivism. Characteristics of Chinese corporate culture InnovationChinese culture is molded by Confucian. It emphasizes on harmony, righteousness and unification of group. New ideas and changes will break the old order and threaten harmonious human relationship and bring risks. In the planned economy, business leaders were not motivated to take risks because they must take the responsibility if the reform failed. As the form of Chinese economy has changed, more and more people are motivated to take risks. However, most of Chinese enterprises are still lack of innovation spirit. Focus on groupChinese traditional social culture has great effect on Chinese corporate culture. As was mentioned above, Chinese traditional culture emphasizes on harmony and unification of group and does not advocate the realization of individual interest. Chinese collectivism advocates that individual and small group should obey the interest of large group. As a result, Chinese corporate culture highly focuses on group contribution and group unification than that of American corporate culture. What is more, Chinese people lack teamwork spirit, because Chinese traditional clan system emphasizes on the unification of family but not on the business. Neglect of customer and product qualityDue to the effect of planned economy, most of Chinese enterprises are still lacking for awareness of customer and product quality. Chinese businessmen do not take into consideration customer’s satisfaction. Most of them only focus on the result without concerning customers’ feelings. On the contrary, most American panies concentrate on every detail and try every means to make customer fortable and satisfied with their service and product quality. Employment, promotion and pensationAlthough the type of Chinese enterprises has changed from single ownership to multiownership, long employment is still a typical feature of Chinese corporate culture, especially in the political institutions. Slow promotion always follows long employment. As to the pensation, the reform of it is still at its initial stage. Chinese traditional culture regards sharing out equally as fair. Employees’ pensation seldom connects with their own contribution and the economic performance of the enterprise. This is totally different from that of the American corporate culture. 4. Comparison between American and Chinese corporate culture which Chinesecorporates may use for reference Through the above discussion on American and Chinese social culture, and the characteristics of American and Chinese corporate culture, people may have a mon knowledge about American and Chinese corporate culture. Due to the different social culture, there are many differences between American and Chinese corporate culture. Common modern American corporate culture is innovative, customeroriented and quality focused. Comprising American corporate culture with Chinese corporate culture, there are many good elements which Chinese enterprises can used for reference. American enterprises greatly emphasize on innovation, which es from their traditional admiration of taking risks and pioneering spirit. This has great effect on their success. Chinese enterprises should encourage their employees to take risk, because innovation is the result of taking risk. It can help Chinese enterprises open a new market and maintain the market share. Haier group, one of Chinese successful enterprises, has known that innovation is one of the key factors for an enterprise’s longterm development and has its own understanding for innovation.Innovation is the spirit of Haier’s corporate culture。 it not only focuses on technical innovation, but also on customer’s needs. Haier has two slogans: “Customer is correct for ever” and “Never says ‘No’ to market”. Haier listen to what the customer say, get to know the end users’ suggestions and demands, according to these it designs and manufactures new products. Take the case of washing machine for example. Some consumers plained the quality of Haier washing machine is not so good: the drain pipe is often stuck. After investigating, Haier found that the reason why the drain pipe was often stuck was that some peasants in Sichuan Province used the washing machine to wash sweet potato. Too much dirt and sand cause the problem. From this case, Zhang Ruiming realized the need for a washing machine to wash sweet potato. Therefore, he ordered relative department to develop a type of washing machine that can be used to wash sweet potato. After this kind of washing machine was invented, it was greatly weled in ru