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2023-05-17 12:33:01 本頁(yè)面
【正文】 ing... A good way to begin this case is to question whether expansion of operations is the right way to achieve profits. Are they currently profitable? If not, growth just further destroys value and perhaps they must attack profitability from the cost side. If they are currently profitable, then they have three options: increase sales, lower costs, or both. Don39。t assume that growth is the only answer.. .show the interviewer that you would consider all options and understand both drivers of profitability cost and revenues. How to Proceed... Once you structure the options, the interviewer will lead you down the relevant path for this case, so follow the lead. If youre told that the pany has low costs relative to the industry...then pursue the sales growth option.... One way to structure your thinking about this problem would be to use a Growth Tree framework. Use the tree to think aloud for the interviewer and guide your questioning: If the pany has two possible growth options they can expand into existing businesses or diversify into new business. I think that growth in existing businesses should be considered first because that39。s where they have core skills. In existing businesses they can grow their product market or consider vertical integration. ... Feel out the interviewer: Where are the opportunities? What might be some options you can readily eliminate, . is vertical integration really a viable option for a healthcare provider? Continue to work through the tree systematically. If you ask about opportunities for pushing new products into existing markets and the interviewer seems very interested, pursue this path by offering suggestions for potentially viable new products. CASE 3: The Probing Case A superregional bank is attempting to increase its operating efficiency as a way to boost profitability. You have been asked to look at the noninterest, nonpersonnel expense base ( purchases expenses as a possible source of cost reduction opportunities. How would you determine the potential size of the opportunity for increased operating efficiency? What issues might you run into as you begin such as study? This case is asking you several questions simultaneously most of them are related to the size of opportunity and the means by which you could measure and manage the opportunity. Opening... Explore what kinds of information you would need to conduct such a study. Where would it e from? Often General Ledger and Accounts Payable systems do not provide the necessary information. Probing... What is the total expense base of the bank? What portion of it consists of purchases? Is the
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