【正文】 ation is being held in Washington DC in December. 6. It can be concluded from the passage that the Epsilon caste created by Aldous Huxley in his novel Brave New World are _______. (A) a kind of slave class who are humble and obedient 8 (B) A group of mental patients receiving medical treatment (C) the working people who involved in manufacturing (D) hero and heroine in the adventures in the Brave New World 7. The original purpose of the research introduced in the passage was _____. (A) to find ways to treat people with mental problems (B) to make monkeys work their hardest and fastest (C) to do away with the need for motivational coaching (D) to promote the productivity of manufacturing industry 8. Which of the following CANNOT be true about the gene D2 according to the passage? (A) They are identical both in humans and monkeys. (B) They serve as the link between motivation and reward perceived. (C) They manipulation of the gene can permanently change behavior. (D) The removal of the gene can people more intelligent. 9. According to neurobiologist Barry Richmond, the methods of manipulating human physical and psychological traits_____. (A) are against human ethical values (B) will be developed in the near future (C) are based on normal motivating factors (D) are too plex to function well 10. It can concluded the passage that the scientist Yuri Verlinsky ______ the technology of gene manipulation. (A) is strong opponent of (B) is a determined supporter of (C) is more concerned with the legal framework of (D) is indifferent to the ethical side of Questions 1115 During the summer of 2020, Mitsubishi?s American dealerships were suddenly flooded with puzzling requests for the lancer Evolution. Mitsubishi had never marketed this flashy pact sport car with a 271horsepower engine in America. Where was all the interest ing from? The answer is exciting advertisers the would over: videogames. Sony PlayStation 2 had featured the Lancer Evolution in a new version of Gran Turismo, a topselling racing –car game released that july. The result was a cultlike following for the car. “we were spammed by gamers.” Recalls lan Beavis, senior vice president of marketing at Mitsubishi North America. Two years later the Lancer Evolution was released in American, and has been 9 a big success. “it?s a true testament to the power of the medium.” Threatened by declining TV ratings in some countries, advertisers have been looking for new ways to capture the wandering eye of the consumer, from producing short adscummovies to increasingly aggressive product placement on popular shows. But the newest trend goes beyond trying to divert eyes to a strategically placed cereal box for a few brief seconds: instead panies are looking to place the customer inside an advertising game, or “advergame,” almost indefinitely. “you are now in the world the advertiser has created for you,” says advergame designer Dan Fergeson. Several corporate giants have recently launched advergames. One from Nokis uses a snowsledding game to promote text messaging. After each race your results are messaged to a phone that pops up on screen. Special, speedier sleds can be unlocked only by texting yourself a secret password. A game from lopton features an office worker winding through cubicles gobbling up CupaSoups to “Beat the 3PM Slump.” Kraft Foods draws more than 3 million visitors a month to its Web site of 80 different downloadable gameslike minigolf, bowling and puzzlesincorporating its brands. “Every ad today is a victim of multitasking,” says Michael wood, director of Cocojambo, a Londonbased brandingentertainment agency. “Gaming draws the most engaged, concentrated audience.” The advantages for advertisers are clear: games are now available on virtually any digital platform, from TVs to PCs and mobile phones. Contrary to mon belief, the booming globalgaming market is not dominated by teenage males, which gives it a potentially broad reach as an advertising medium. More that 50 percent of the players are 35 or older, and while males still dominate, females are increasingly active, particularly online. Unlike a television ad or billboard, advergames, which are so far available only through Web sites, offer traceable results, including the number of visits to any site and for exactly how long. After the initial cost of production (anywhere from $ to $), advergames can run virtually free for years. In a recent . Association of National Advertisers survey, 45% of panies anticipate relocating ad dollars from TV to other media during the next year. 9% said they had advertised via videogames in the past year, and 13% planned to in the future. The . Army spends $ million a year on its recruiting advergame, america?s army. At lest million people have logged on to track down terrorists of rescue POWs in realistic simulations, and the Army says the game helped it reach recruitment targets last year. Despite the difficult political climate. “people can zero in on specific interests, like parachuting or being a medic.” Says Col. Casey Wardynski, project director of America?s Army. “what emerges is a level of confidence about the challenges they may encounter. That?s a whole lot more than a 30second spot that says, ?Hey, think about the Army.?” The momentum is building. Last month the first videogame advertising agency, Massive, was launched. Already, America?s Army players can turn the ingame radio to any station they wish. And with bandwidth getting cheaper and cheaper, says Colonel Wardynski, “soon, anything you can do in real life. You?ll be able to do in these games.” It used to be that catchy ads tstuck in one?s head. Now one?s head is liable to get stuck in the 10 ads. 11. The author used the Lancer Evolution as an example to show_______. (A) the marketing