外文翻譯：差異化營銷策略-其他專業(yè)(已改無錯字)
2023-03-03 10:22:32 本頁面
【正文】 tled Attention buyers, the article. In this article he pointed out, the current information economy was not appropriate, because according to economic theory, the main topics of their research should be how to use scarce resources. For scarce resources in the information society, he believes that today39。s society is a great wealth of information and even run rampant, and the Inter, to speed up this process, information not only not the scarce resource, the opposite is the surplus. The relative excess of information, only one resource is scarce, it is the people39。s attention. With the development of the Inter is not valuable information, but your attention. This is the Nobel Prizewinning economist Herbert ? Simon said. Indeed, in this era of information explosion, how to effectively municate their message to the target group is the attention economy to study the issue, at the same time to achieve timely mental models to meet consumers find the emotional resonance. marketing in the example of Attention Economy The 2021 Olympic supermarketing The summer of 2021, hundreds of millions of people in mind, our country successfully hosted the 29th Summer Olympic Games, the world39。s eyes are on China39。s Beijing. Here is the friendship between athletes peting national stage, but also show our country39。s national power stage, it is the source of all business opportunities contain. Is not difficult to find a lot of panies are using this stage to achieve the business soar. CocaCola, Lenovo, GE, Samsung and so bee a global partner of the Beijing Olympic Games, these brands across the global scope, use the Olympics to promote their various brands, but also for the Beijing Olympics into thousands of households around the world, so that more people are concerned about the Beijing Olympics. Can not bee a global partner, adidas, Sinopec, Haier, China Net, Sohu, followed by the Bank of China and other brands to bee the partner selection, exclusive suppliers, sponsors, and the Olympic Games that shares the wind, the brand brought to all corners of the force. Over Marketing Gifts would send melatonin, that is, we still know, we can not ignore it caused a great sensation, then we have to send a gift melatonin. Omnipresent advertising, melatonin brought an upsurge in sales of skin care products. Melatonin has also successfully attracted the attention of consumers, the success of reaching the goal point attention economy. However, long after that, the audience, melatonin and does not receive this year39。s festive, gifts received only melatonin and the golden couple of sending teachers to send friends and relatives, sent to lead ads are offensive, and this is over the consequ
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