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he can sell most things. And so do the millions of people who use eBay. And yet nobody thinks real shops are finished, especially those operating in niche markets. Many bricksandmortar bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest inter travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 1015% of retail sales over the next decade. That would represent a massive shift in spending. How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personalputer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multichannel selling could involve a bination of traditional shops, a printed catalogue, a homeshopping channel on TV, a phonein order service and an emerceenabled website. But often it is likely to be the website where customers will be encouraged to place their orders. One of the biggest mercial advantages of the inter is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the inter and people like the service they get, why would they buy anywhere else? One reason may be convenience。 another, concern about fraud, which poses the biggest threat to online trade. But as long as the inter continues to deliver price and product information quickly, cheaply and securely, emerce will continue to grow. Increasingly, 5 panies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to bee as perfect as it gets. 中文翻譯 電子商務(wù)的發(fā)展 電子商務(wù)的價值構(gòu)造 Amit R, Zott C. Value 電子商務(wù)源于英文 ELECTRONIC COMMERCE,簡寫為 EC。其內(nèi)容包含兩個方面,一是電子方式,二是商貿(mào)活動。電子商務(wù)簡單地可被視作是利用簡單、快捷、低成本的電子通訊方式,買賣雙方不謀面地進行各種商貿(mào)活動。隨著 INTERNET 技術(shù)的日益成熟,電子商務(wù)真正的發(fā)展將是建立在 INTERNET 技術(shù)上的。因此電子商務(wù)也可被看成是在因特網(wǎng)開放的網(wǎng)絡(luò)環(huán)境下,基于瀏覽器 /服務(wù)器應(yīng)用方式,實現(xiàn)消費者的網(wǎng)上購物、商戶之間的網(wǎng)上交易 和在線電子支付的一種新型的商業(yè)運營模式。 我國電子商務(wù)始于 1997 年。中國商品訂貨系統(tǒng)( CGOS)、中國商品交易中心( CCEC)、虛擬“廣交會”等大型電子商務(wù)項目在 1997 年相繼推出,拉開了中國電子商務(wù)的序幕。1998 年“首都電子商務(wù)工程”的展開和 1999 年“ 8848 網(wǎng)上超市”的出現(xiàn),標志著中國電子商務(wù)開始進入快速發(fā)展時期,中國電子商務(wù)由此“正式啟動”。 這幾年,我國的電子商務(wù)雖然炒得如火如荼,但在實際推廣過程中,其效果還只是停留在電子商務(wù)的初級水平上,特別是相關(guān)法律法規(guī)的不完善,社會的誠信 體系仍待提高在一定程度上阻礙了電子商務(wù)的發(fā)展。本文通過回顧我國電子商務(wù)的發(fā)展歷程,闡述電子商務(wù)的現(xiàn)狀、存在的問題,分析問題產(chǎn)生的原因,進而提出解決問題的對策,展望今后市場發(fā)展的趨勢。 當 2021 年科技泡沫爆發(fā)時,備受炒作的網(wǎng)上公司好象隨之蒸發(fā)了,眾多的網(wǎng)上貿(mào)易也被迫流產(chǎn)。劫后余生網(wǎng)上公司無一不緊縮商務(wù),好在與日俱增的互聯(lián)網(wǎng)用戶在激勵著他們。現(xiàn)在,對網(wǎng)上公司的評價又有所提高了,并且很多公司的確也已開始贏利了,但工商界還是謹慎地評價互聯(lián)網(wǎng)的潛能。盡管如此,有人已大膽的預(yù)言:世界上大量經(jīng)濟巨頭不久都會以某 種方式移師電腦空間。 據(jù)商務(wù)部不完全統(tǒng)計表明,去年網(wǎng)上零售額增加了 26%,達到 550 億美元。這聽起來的確是一個很大的數(shù)目,但這僅相當于全球零售業(yè)總額的 %。大部分的成年消費者依然習慣于到“磚 +混凝土”( bricksandmortar)的世界里消費。 其實商務(wù)部公布的數(shù)字僅涉及部分產(chǎn)業(yè)。例如,該數(shù)字雖然包括了網(wǎng)上旅游服務(wù),這一電子商務(wù)界最成功也是增長最快的行業(yè)之一。 IAC (InterActiveCorp), ex