【正文】
generally, that need logical thinking, clear writing, which include clear structure, short sentences, simple words so as to make sure text readable. otherwise, you will waste the resources of media and times of audiences, finally, you may lose the opportunity to express. how to make a text efficient? actually, journalism pursue good effect of munication。 news story and news mentary are efficient texts. journalism and munication scholars have found some rules and skills to enhance effect of text, such as formula of readability and prima