【正文】 living with the results of other people39。t let the noise of others39。不要被信條所惑－盲從信條就是活在別人思考結(jié)果里。最重要的，擁有跟隨內(nèi)心與直覺的勇氣，你的內(nèi)心與直覺多少已經(jīng)知道你真正想要成為什么樣的人。When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic was in the late 1960’s, before personal puters and desktop publishing, so it was all made with typewriters, scissors, and Polaroid was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great ，有本神奇的雜志叫做 Whole Earth Catalog，當(dāng)年我們很迷這本雜志。那是1960年代末期，個人電腦跟桌上出版還沒發(fā)明，所有內(nèi)容都是打字機(jī)、剪刀跟拍立得相機(jī)做出來的。Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final was the mid1970s, and I was your the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so it were the words: “Stay Foolish.” It was their farewell message as they signed I have always wished that for now, as you graduate to begin anew, I wish that for Earth Catalog，然后出了?？?。在?？柕姆獾?，有張早晨鄉(xiāng)間小路的照片，那種你去爬山時會經(jīng)過的鄉(xiāng)間小路。那是他們親筆寫下的告別訊息，我總是以此自許。Stay ，虛心若愚。第四篇：哈佛經(jīng)典案例Apple：回春妙手喬布斯Apple：回春妙手喬布斯史蒂夫1976年剛21歲的他看準(zhǔn)了沃茲尼阿克發(fā)明的個人機(jī)會改變整個世界，鼓勵他將其變成產(chǎn)品。1977年推出后，三年內(nèi)銷售額超過1億美元，不僅使個人機(jī)站穩(wěn)了腳跟、掀起了數(shù)字化浪潮，而且也使蘋果股票于1980年公開上市，蘋果的股票當(dāng)天便從22美元升到29美元，公司市值達(dá)12億美元，喬布斯個人財富達(dá)4億美元，成為白手起家的年輕億萬富翁。1984年這樣的電腦面世了，它便是世界上第一種多媒體電腦Macintosh（麥金托什）。電腦界有一條法則：電腦易用性能是研究開發(fā)費用的平方根。實際上，AppleⅡ開發(fā)花了50萬美元，而Macintosh花了8000萬美元，大大超出了預(yù)算。喬布斯的固執(zhí)態(tài)度也引起人們不滿。1955年生于硅谷的喬布斯，父母是典型的藍(lán)領(lǐng)工人，并沒有優(yōu)越的環(huán)境。1974他到印度朝圣，漫游后反而有了新的認(rèn)識，認(rèn)為愛迪生對世界的貢獻(xiàn)比佛教大師要大得多。從蘋果公司被擠出后他感到失落，但不久就振作起來。1985年9月他賣掉所有蘋果股票重新創(chuàng)業(yè)，但仍保留有一股以便獲得財務(wù)報告，并用以寄托他對蘋果的深情。Next電腦雖然用了許多新技術(shù)，但并沒有贏得市場，卻是他對Pixar傾注的10年心血，結(jié)出了大碩果。這是第一部全部用電腦制作的動畫片，片長不過83分鐘，卻累計花費了80萬機(jī)時的勞力。蘋果為了要使用Next的新技術(shù)，于1996年底用4億美元收購了Next。反而因成本太高造成虧損。喬布斯回到蘋果后，首先要做的事便是縮短戰(zhàn)線，把正在開發(fā)的15種產(chǎn)品縮減到4種，而且裁掉一部分人員，節(jié)省了營運費用。蘋果素以消費市場作為目標(biāo)，所以他要使蘋果成為電腦界的索尼。第三，便是開拓銷售渠道，讓CompUSA成為蘋果在美國全國的專賣商，使Mac機(jī)銷量大增。同宿敵微軟和解，并繼續(xù)為蘋果機(jī)器開發(fā)軟件。1998年上半年iMac面世取得成功，蘋果扭虧為盈。使蘋果起死回生的正是剛43歲的喬布斯。在技術(shù)方面，他是使電腦成為消費產(chǎn)品的倡導(dǎo)者；在管理方面，他是善于隨機(jī)應(yīng)變的企業(yè)家；在文化方面，他是電腦文化的革命家。蓋茨對他的評論是：“我不過是喬布斯第二，在我之前，蘋果電腦的飛速發(fā)展給人以太深的印象?！钡谖迤簡滩妓寡葜v稿39。ve got to find what you love39。Thank 39。ve ever gotten to a college 。老實說，我大學(xué)沒有畢業(yè)，今天恐怕是我一生中離大學(xué)畢業(yè)最近的一次了。s big three first story is about connecting the 。第一個故事，如何串連生命中的點滴I dropped out of Reed College after the first six months but then stayed around as a dropin for another eighteen months or so before I really why did I drop out? It started before I was biological mother was a young, unwed graduate student, and she decided to put me up for felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that theyreallywanted a my parents, who were on a waiting list, got a call in the middle of the night asking, “We39。為何我要選擇退學(xué)呢？這還得從我出生之前說起。她有一個很強(qiáng)烈的信仰，認(rèn)為我應(yīng)該被一個大學(xué)畢業(yè)生家庭收養(yǎng)。然后我的排在收養(yǎng)人名單中的養(yǎng)父母在一個深夜接到電話，“很意外，我們多了一個男嬰，你們要嗎？”“當(dāng)然要！”但是我的生母后來又發(fā)現(xiàn)我的養(yǎng)母沒有大學(xué)畢業(yè)，養(yǎng)父連高中都沒有畢業(yè)。幾個月后，我的養(yǎng)父母保證會讓我上大學(xué)，她妥協(xié)了。 savings were being spent on my college six months, I couldn39。t interest me and begin dropping in on the ones that looked far more 。六個月后，我覺得不值得。所以我決定退學(xué)，并且相信沒有做錯。從我退學(xué)的那一刻起，我可以停止一切不感興趣的必修課，開始旁聽那些有意思得多的課。t all didn39。 returned Coke bottles for the fivecent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna loved much of what I stumbled into by following my curiosity and intuition turned out to be priceless later me give you one 。為了吃飯，我收集五分一個的舊可樂瓶，每個星期天晚上步行七英里到哈爾克里什納廟里改善一下一周的伙食。能夠遵循自己的好奇和直覺前行后來被證明是多么的珍貴。Reed College at that time offered perhaps the best calligraphy instruction in the the campus every poster, every label on every drawer was beautifully I had dropped out and didn39。t capture, and I found it 。由于我已退學(xué)，不用修那些必修課，我決定選一門書法課上上。這是一種科學(xué)無法捕捉的微妙，楚楚動人、充滿歷史底蘊(yùn)和藝術(shù)性，我覺得自己被完全吸引了。s likely that no personal puter would have 。于是，我們把這些東西全都設(shè)計進(jìn)了計算機(jī)中。要不是我當(dāng)初在大學(xué)里偶然選了這么一門課，Macintosh 計算機(jī)絕不會有那么多種印刷字體或間距安排合理的字號。If I had never dropped out, I would have never dropped in on that calligraphy class and personals puters might not have the wonderful typography that they ，我決不會碰巧選了這門書法課，個人電腦也可能不會有現(xiàn)在這些漂亮的版式了。t connect the dots looking can only connect them looking backwards, so you have to trust that the dots will somehow connect in your have to trust in somethingyour gut, destiny, life, karma,whateverbecause believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the wellworn path, and that will make all the ，我在大學(xué)里不可能從這一點上看到它與將來的關(guān)系。你們同樣不可能從現(xiàn)在這個點上看到將來；只有回頭看時，才會發(fā)現(xiàn)它們之間的關(guān)系。你必須相信一些東西你的勇氣、宿命、生活、因緣，隨便什么因為相信這些點滴能夠一路連接會給你帶來循從本覺的自信，它使你走離平凡，變得與眾不同。 garage when I was worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion pany with over 4,000 39。d just turned thirty, and then I got can you get fired from a pany you started? Well, as Apple grew, we hired someone who I thought was very talented to run the pany with me, and for the first year or so, things went then our visions of the future began to diverge, and eventually we had a falling we did, our board of directors sided with him, and so at thirty, I was out, and very publicly had been the focus of my entire adult life was gone, and it was really didn39。d been rejected but I was still in so I decided to start 。很早就發(fā)現(xiàn)自己喜歡做的事情。我們工作得很努力，十年后，蘋果公司成長為擁有四千名員工，價值二十億的大公司。你怎么可能被一個親手創(chuàng)立的公司解雇？事情是這樣的，在公司成長期間，雇傭了一個我們認(rèn)為非常聰明，可以和我一起經(jīng)營公司的人。于是，在我三十歲的時候，我出局了，很公開地出局了。一開始的幾個月我真的不知道該干什么。我與戴維德帕珂德和鮑勃諾埃斯見面，試圖為這徹頭徹尾的失敗道歉。有個東西在慢慢地叫醒我。這次失敗一點兒都沒有改變這一點。我決定重新開始。t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to heaviness of being successful was replaced by the lightness of being