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WE DO? : ?Create ‘heroes’ ?Bee relevant to our ‘market’ ?Create a marketing calendar WHAT WOULD WE DO? : ?Create the right environment WHAT WOULD WE DO? : ?Create the right environment ?Embrace technology WHAT WOULD WE DO? : ?Create the right environment ?Embrace technology ?Make it interactive WHAT WOULD WE DO? : ?Create the right environment ?Embrace technology ?Make it interactive ?Break the barriers – encourage talk! Man Vs Machine – What are the implications of a cyb society? The psychology of speed dating? the origin of magical beliefs and London’s first mediaarts festival launches WHAT WOULD WE DO? : ?Focus on features and benefits WHAT WOULD WE DO? : ?Focus on features and benefits ?Communicate them clearly WHAT WOULD WE DO? : ?Focus on features and benefits ?Communicate them clearly ?Ensure relevant content WHAT WOULD WE DO? : ?Focus on features and benefits ?Communicate them clearly ?Ensure relevant content ?‘Right product, right place, right time’ WHAT WOULD WE DO? : ?Know the mission statement WHAT WOULD WE DO? : ?Know the mission statement ?And make sure it informs all you do RETAIL THEATRE: BRINGING THE BRAND TO LIFE 演講完畢,謝謝觀看!