孔府家中國市場戰(zhàn)略啟動會-閱讀頁
2025-01-16 03:12本頁面
【正文】 s has been stable Background Situation ? Its sales growth is not cathing up market growth ? Strong petition forces its share to decline ? It is shaken out of its traditional market, Beijing and Shandong Complication ? How can Kongfujia turn around its sales? Question Hypothesis ? Kongfujia can regain its share by improving coverage and throughput –target the most attractive regional market –target the most attractive consumer segmentation –incorporate appropriate distribution channel(distributors/retailer) –distribution policy –manage sales team efficiently –manage market budget effectively China Marketing Strategy 6 municationbasics Overall Workplan Pilot Key meeting Market Overview Marketing and Sales force Management/Distribution Implementation planning MayXXXX AprilXXXX JulyXXXX Intrim Meeting Final Meeting China Marketing Strategy Kickoff Meeting Top Intrim Meeting AprilXXXX 7 CU7042798MSA Sinotrust Team Member Zhaomin Hu Shaomim (20%) Li Fuhe Sheng Yixiang(100%) Sinotrust market research business unit General Manger Deputy General Manger Team Leader Consultant China Marketing Strategy Sheng Haoyun(100%) Meng Nan(100%) Zhang Shiwei(50%??) Wangle(25%) Gou Hui(100%) 8 municationbasics ?Hu Shaomin Relevant case experience Profile of Sinotrust Team Member Background ?Beer ?Milk products ?Air conditioner ?Cellular phone ?Management consultant, Bain Cmpany ?Project Manager, CITIC ?MBA, UIBE。 BS Qinghua Univ. ?Hu Shaomin ?Beer ?milk products ?air conditioner ?cellular phone ?Management consultant, Bain Cmpany ?Project Manager, CITIC ?MBA, U
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