【正文】 rimarydemandprimarydemandtrendprivatelabelproductconceptproductelementproductlifecycle5of25營銷和廣告術(shù)語類別中文消費心態(tài)細分消費心態(tài)宣傳拉拉式戰(zhàn)略購買時機推入推式戰(zhàn)略轉(zhuǎn)銷商銷售推廣選擇性需求選擇性分銷服務(wù)特別事件標(biāo)準(zhǔn)工業(yè)分類代碼目標(biāo)市場目標(biāo)營銷過程電話營銷使用率用戶身份垂直營銷體系營銷用量細分EnglishpsychographicsegmentationpsychographicpublicitypullpullstrategypurchaseoccasionpushpushstrategyresellersalespromotionselectivedemandselectivedistributionservicespecialeventsStandardIndustrialClassificationCodestargetmarkettargetmarketingprocesstelemarketingusageratesuserstatusverticalmarketingsystemvolumesegmentation公關(guān)軟文倡導(dǎo)廣告伏擊式營銷視聽材料公告牌社會參與企業(yè)廣告advertorialadvocacyadvertisingambushmarketingaudiovisualmaterialsbulletingboardsmunityinvolvementcorporateadvertising6of25營銷和廣告術(shù)語類別中文企業(yè)識別廣告危機管理娛樂展品特寫內(nèi)部通報以貨代款機構(gòu)廣告游說前期市場企業(yè)廣告營銷公關(guān)新聞簡報意見抽樣慈善行為招貼傳媒代理傳媒工具公共事務(wù)公共關(guān)系戶公共關(guān)系廣告宣傳公眾招聘廣告聲望經(jīng)營撰寫講演稿贊助賽場營銷公關(guān)新聞通報錄像Englishcorporateidentityadvertisingcrisismanagemententertainmentexhibitsfeaturearticleshouseorganinkindinstitutionaladvertisinglobbyingmarketprepcorporateadvertisingmarketingpublicrelationnews/prereleaseopinionsamplingphilanthropyposterspreagentrypress/mediakitpublicaffairspublicrelationspublicrelationsadvertisingpublicitypublicsrecruitmentadvertisingreputationmanagementspeechwritingsponsorshipvenuemarketingvideonewsrelease7of25營銷和廣告術(shù)語類別職能中文客戶策劃廣告代理公司藝術(shù)指導(dǎo)美術(shù)工作室全國性廣告主協(xié)會品牌經(jīng)理企業(yè)對企業(yè)廣告公司集中式廣告部分類廣告清倉廣告聯(lián)合廣告文案文案人員創(chuàng)意工作室創(chuàng)意總監(jiān)分散式體制部門式發(fā)展期數(shù)字互聯(lián)媒介直郵廣告電子媒介手續(xù)費——代理費混合制外國媒介全面服務(wù)公司普通消費者廣告公司全球性賣主集團式橫向聯(lián)合廣告專屬廣告公司獎勵制獨立制作社EnglishaccountplanningadvertisingagencyartdirectorsartstudiosANAbrandmanagerbusinesstobusineagencycentralizedadvertisingdepartmentclassifiedadvertisingclearanceadvertisingcooperativeadvertisingcopycopywriterscreativeboutiquecreativedirectordecentralizedsystemdepartmentalsystemdevelopmentstagedigitalinteractivemediadirectmailadvertisingelectronicmediafeemissionbinationforeignmediafullserviceadvertisingagencygeneralconsumeragencyglobalmarketersgroupsystemhorizontalcooperativeadvertisinginhouseagencyincentivesystemindependentproductionhouse8of25營銷和廣告術(shù)語類別職能中文獨立調(diào)查公司機構(gòu)廣告整合營銷傳播互聯(lián)廣告公司國際廣告公司國際媒介國際化架構(gòu)地方性廣告地方廣告公司維持期經(jīng)營總監(jiān)差價媒介媒介購買公司媒介代理費跨國公司全國性廣告主全國性廣告公司戶外廣告點關(guān)系預(yù)備期印刷媒介印刷廠產(chǎn)品廣告區(qū)域性廣告主區(qū)域性廣告公司常規(guī)價格廣告截留費制減價廣告銷售推廣部推測性提案Englishindependentresearchpanyinstitutionaladvertisingintegratedmarketingmunicationsinteractiveagencyinternationalagencyinternationalmediainternationalstructurelocaladvertisinglocalagencymaintenancestagemanagementsupervisorsmarkupmediamediabuyingservicemediamissionmultinationalcorporationsnationaladvertisernationalagencyoutdooradvertisingpointprerelationshipstageprintmediaprintersproductadvertisingregionaladvertiserregionalagencyregularpricelineadvertisingretainersystemsaleadvertisingsalespromotiondepartmentspeculativepresentation9of25營銷和廣告術(shù)語類別中文直接費制下游公司終結(jié)期交通廣告縱向聯(lián)合廣告職能網(wǎng)絡(luò)設(shè)計社EnglishstraightfeesystemsupplierterminationstagetransitadvertisingverticalcooperativeadvertisingWebdesignhouse創(chuàng)意藝術(shù)藝術(shù)方向藝術(shù)家美術(shù)總監(jiān)大創(chuàng)意頭腦風(fēng)暴法傳播媒介概念化方案人員創(chuàng)意綱要創(chuàng)意總監(jiān)創(chuàng)意過程創(chuàng)意金字塔創(chuàng)意創(chuàng)造感性訴求控險家事實型思維信息性法官指定訊息戰(zhàn)略非文字artartdirectionartistartdirectorbigideabrainstormingmunicationsmediaconceptualizationcopywritercreativebriefcreativedirectorcreativeprocesscreativepyramidcreativecreativityemotionalappealsexplorerfactbasedthinkinginformationaljudgemandatoriesmessagestrategynonverbal10of25營銷和廣告術(shù)語類別中文產(chǎn)品概念創(chuàng)意理性訴求目標(biāo)受眾技巧轉(zhuǎn)換性價值型思維文字的形象化戰(zhàn)士樣片動畫技法聲頻艾耶1號式利益式標(biāo)題正文粗體照相制版表演綱要結(jié)尾命令式標(biāo)題末稿演示設(shè)計技巧式正文對白/獨白式正文旁白標(biāo)題吸引技巧圖標(biāo)插圖畫家企業(yè)形象式正文Englishproductconceptrationalappealstargetaudiencetechnicaltransformationalvaluebasedthinkingverbalvisualizationwarrioranimaticmandheadlinesprehensivelayout/pdemonstrationdesigndevicecopydialog/monologcopydonutheadlinehookiconillustratorsinstitutionalcopy11of25營銷和廣告術(shù)語類別中文整合廣告創(chuàng)意內(nèi)容段落斜體歌謠式肩題布局圖預(yù)備段落生活方式式技法標(biāo)志助記手段音樂式廣告音樂標(biāo)志敘述式正文新聞/信息式標(biāo)題出鏡頭拼版攝影師圖片說明式正文方框圖片式布局招貼式格式主持人式廣告啟發(fā)式標(biāo)題疑問式標(biāo)題廣播人物腳本印簽簽名生活片段口號故事板故事板草圖Englishintegratedmercialinteriorparagraphsitalicjingleskickerlayoutleadinparagraphlifestyletechniqueslogotypesmnemonicdevicemusicalmercialsmusicallogonarrativecopynews/informationheadlinesoncamerapasteupphotographerspicturecaptioncopypicturewindowlayoutposterstyleformatpresentermercialprovocativeheadlinesquestionheadlinesradiopersonalityscriptsealsignaturecutssliceoflifeslogansstoryboardstoryboardroughs12of25營銷和廣告術(shù)語類別中文直截了當(dāng)式創(chuàng)意直接推銷式正文副標(biāo)題標(biāo)題句證言正文主題句小樣收尾圖形部分旁白模擬校樣動畫合成片光圈音控臺底片出血版藍線照相排版術(shù)字符計算式電影攝影師截止期色基分色連續(xù)調(diào)控制室組排封面紙青、黃、紅、黑印刷數(shù)字媒介EnglishstraightannouncementstraightsellcopysubheadtaglinestestimonialtextthemelinesthumbnailtrialclosevisualsvoiceoveranalogproofanimationanswerprintapertureaudioconsolebaseartbleedsbluelinecamerareadyartcharactercountmethodcinematographerclosingdatecolorkeycolorseparationcontinuoustonescontrolroomcopycastcoverpaperCYMKprintingdigitalmedia13of25營銷和廣告術(shù)語類別中文數(shù)字校樣創(chuàng)意數(shù)碼視頻效應(yīng)裝置導(dǎo)演特排字體復(fù)制帶拷貝電子制作曬版臺紙一套鉛字四色印刷網(wǎng)目凸版網(wǎng)屏互動電視任務(wù)夾出格電腦亭加空鉛硬性軟片線畫版實景真人外景地制片場指令公共場所母帶合成樣片助記手段多媒體演示正色投影膠片透明塑料膜個人場所EnglishdigitalproofDVEunitsdirectordisplaytypedubsdupeselectronicproductionflatsfontfourcolorprocesshalftoneplatehalftonescreeninteractiveTVjobjacketkerningkioskleadinglinefilmlineplateliveactionlocationlotmandatoriesmaaudiencevenuemastertapemixedinterlockmnemonicdevicemultimediapresentationorthographicfilmoverlaypersonalaudiencevenue14of25營銷和廣告術(shù)語類別中文平臺使用費后期制作階段開印前階段預(yù)備階段印刷制作經(jīng)理印刷制作過程非公開場所制片人制作階段復(fù)映復(fù)播追加酬金反差套印無襯線字體最低合同工資襯線字體一場特技插播廣告剝版疊演播人員自動臺詞提示器課本紙正文字體合套字系排印工藝網(wǎng)頁單詞計算式工作樣片創(chuàng)意書寫紙EnglishplatformlicensingpostproductionphasepreprephasepreproductionphaseprintproductionmanagerprintproductionprocessprivateaudiencevenueproducerproductionphaseresidualfeereverseknockoutsansserifscaleserifsessionspecialeffectsspotsstrippingsuperstalenttelepromptertextpapertexttypetraptypefamiliestypographyWebpagewordcountmethodworkprintwritingpaper15of25營銷和廣告術(shù)語類別中文English銷售回購津貼目錄減價促銷套裝贈送公司大會與經(jīng)銷商聚會消費者銷售推廣競賽聯(lián)合廣告優(yōu)惠券顧客終身價值數(shù)據(jù)進入數(shù)據(jù)管理數(shù)據(jù)庫數(shù)據(jù)庫營銷直接營銷直接反應(yīng)廣告直接銷售戰(zhàn)略直接銷售陳列津貼易地銷售電子優(yōu)惠券提前購買廣告插頁游戲店內(nèi)樣品試用聯(lián)絡(luò)媒介人員銷售售點材料什錦袋裝樣品獎品buybackallowancecatalogcentsoffpromotionbinationofferpanyconvention