【正文】 挑戰(zhàn)，所以，在這里，希望有關(guān)部門盡快出臺生鮮電商的一些相關(guān)的法律法規(guī)，讓生鮮電商的發(fā)展有法可依，有一個統(tǒng)一的標(biāo)準(zhǔn)可以遵循。生鮮食品永遠是未來的一大剛需食品，生鮮食品行業(yè)如何在這一大剛需食品銷售里占據(jù)主動，占據(jù)更大的市場，贏得更多的利潤，那么，生鮮食品行業(yè)所需要考慮的就是如何更好，更快的發(fā)展自己的電商銷售網(wǎng)絡(luò)，發(fā)展自己的互聯(lián)網(wǎng)+模式，發(fā)展自己的電商平臺，發(fā)展自己的生鮮電商品牌。參考文獻[1][J].中國社會科學(xué)院研究生院,2014，35（23）：3545[2][J].重慶交通大學(xué)學(xué)報,2014，2（14）：2428[3][J].河南工業(yè)大學(xué)學(xué)報,2014，5（13）：3435[4][J].上海外國語大學(xué)學(xué)報,2014，4（8）：2325[5][J].天津大學(xué)學(xué)報,2012，5（12）：1316[6][J].首都經(jīng)濟貿(mào)易大學(xué)學(xué)報,2014，4（8）：1217[7][J].華中農(nóng)業(yè)大學(xué)學(xué)報,2014，3（7）：912[8][J].華中農(nóng)業(yè)大學(xué)學(xué)報,2014，5（3）：58[9][D].成都理工大學(xué),2015[10][J].江漢大學(xué)學(xué)報,2015，9（3）：36[11][J].仲愷農(nóng)業(yè)工程學(xué)院學(xué)報,2015，5（8）：27[12][J].北京交通大學(xué)學(xué)報,2015，2（7）：35[13][J].中國農(nóng)業(yè)科學(xué)院,2013，34（2）：68[14][J].電子商務(wù),2014，12（3）：5～17[15]Mangold, W. Glynn。.Business Horizons, 2013，12（6）：5～10[16]D Gefen Omega, Emerce, The role of familiarity and trust , 2009感謝我的論文老師邢老師，邢老師在我們論文寫作和工作實習(xí)過程中，給了我們很大的幫助，邢老師對待自己的工作認真負責(zé)，非常耐心的給我們講解論文的寫作要求和技巧，給了我們很大的幫助，讓我們能夠更好，更全面，更快速的寫作論文，在這里，我無法用語言說出我心里想說的話，我只能在心里默默地對邢老師生出敬意，希望邢老師健康，快樂，步步高升。22附錄Analysis Of The Development Model Of Fresh Electricity Suppliers In Foreign CountriesPeter JamesFresh agricultural products emerce (referred to as fresh electricity suppliers), refers to the direct sales of fresh agricultural products on the Internet, such as fresh fruits and vegetables, fresh meat, etc.. In modern society, with the increasingly rapid pace of life, urban whitecollar workers is difficult to extract the time to buy fresh ingredients, fresh business appears in a certain extent satisfy the consumer demand is emerging industry has a great potential. In recent years, with the continuous development of China39。s Web site can be from the hands of the 60 farmers buy a variety of fresh agricultural products, website in addition to show pictures of all kinds of fresh agricultural products to consumers, to production, planting mode, nutrition programs are introduced, an increase of consumers to the product solution. At the same time, Cybird monthly in Tokyo39。s Fresh Electricity Suppliers Optimize The Supply ChainBecause China has a vast territory, engaged in a large number of agricultural production, and planting ideas, production process and product standards are not uniform, and it is difficult to control the quality of fresh agricultural products supply chain source. This is one of the reasons for the frequent accidents of quality and safety of agricultural products of China. So it is urgent to integrate the source of the supply chain, each fresh agricultural products suppliers should be as possible to shorten the supply chain, reduce the processing agents and manufacturers, so that a flat supply chain, in order to strengthen thecontrol and management of the quality of agricultural products.In 2013, the central 1 document pointed out: to encourage and support the contracted land to professional large, family farms, farmers39。 cooperatives and other business entities, which is China39。 establish a longterm development concept. A farmhouse in Chengdu to the scene point to kill egrets for specialty, attracted a lot of tourists. As the three animal protection China egrets, enterprises only attach importance to economic interests while ignoring the laws and regulations, the result is cut off sources of revenue. There are a lot of rural tourism operators to tourists have fraud, extortion and other acts, seriously disrupting the order of the rural tourism market. Increase Government SupportFrance is a highly developed agricultural country, starting from the fifties of the 19th century, France on the implementation of the land remediation for up to 20 years, for rural tourism development to lay a good foundation, and accumulated a good experience is worth using for reference for China. China should establish a suitable for China39。an City, Zhejiang Province Rural Credit Cooperatives take farmers micro credit loans, guaranteed loans to farmers, the Nongjiale buffet meals service, loan procedures simple. In addition, especially for remote and poor rural areas, should increase the construction of traffic, public toilets, public information platform.譯文國外生鮮電商發(fā)展模式探析Peter James生鮮農(nóng)產(chǎn)品電子商務(wù) （簡稱生鮮電商），是指以電子商務(wù)手段在互聯(lián)網(wǎng)上直接銷售生鮮農(nóng)產(chǎn)品，如新鮮果蔬、生鮮肉類等。近年來，隨著中國電子商務(wù)環(huán)境的不斷成熟，生鮮電商發(fā)展勢頭良好，交易總量持續(xù)攀升，發(fā)展前景廣闊。１ 國外生鮮電商的運營模式國外生鮮電商運營模式大致分為以下４種：O2O模式、C2B模式、B2C＋O2O 模式、純平臺模式，具有不同的特點、優(yōu)勢和風(fēng)險。消費者通過公司網(wǎng)站可以從60個農(nóng)戶手中購買種類豐富的生鮮農(nóng)產(chǎn)品，網(wǎng)站除了向消費者展示各種生鮮農(nóng)產(chǎn)品的圖片外，還對生產(chǎn)地、種植方式、營養(yǎng)方案等進行介紹，增加了消費者對產(chǎn)品的了解。這種從生產(chǎn)者直接到消費者的經(jīng)營模式，保證了其所出售的生鮮農(nóng)產(chǎn)品的質(zhì)量安全，減少了中間流通環(huán)節(jié)，使產(chǎn)品具有較大的價格優(yōu)勢。LocalHarvest為消費者匯集了本地農(nóng)場的生鮮農(nóng)產(chǎn)品信息，消費者通過地圖檢索系統(tǒng)能夠便利地選購本地農(nóng)產(chǎn)品，增強了消費者購買本地農(nóng)產(chǎn)品的意愿，一方面保證了產(chǎn)品的新鮮度，另一方面有效降低了物流成本。對加入網(wǎng)站的農(nóng)場，LocalHarvest提供了收費管理軟件。因此急需整合供應(yīng)鏈源頭，各個生鮮農(nóng)產(chǎn)品供應(yīng)商應(yīng)盡可能地縮短供應(yīng)鏈，減少代理商和加工廠商，使供應(yīng)鏈扁平化，以便加強對農(nóng)產(chǎn)品質(zhì)量的控制與管理。美國LocalHarvest和日本生協(xié)成功的基礎(chǔ)就是聯(lián)合了家庭農(nóng)場、生產(chǎn)大戶、農(nóng)民合作社等規(guī)模化經(jīng)營主體，這也是中國農(nóng)業(yè)未來的發(fā)展趨勢。農(nóng)產(chǎn)品保鮮是生鮮電商在產(chǎn)品配送過程中面臨的最大問題，由于中國冷鏈物流體系建設(shè)還很不完善，生鮮產(chǎn)品進入冷鏈物流體系的比重遠遠低于發(fā)達國家 （發(fā)達國家這一比重通常在95%以上），全國每年在運輸過程中腐爛變質(zhì)的生鮮食品價值高達約700億，造成巨大的經(jīng)濟損失。因此可從以下幾個方面著手加強中國冷鏈物流體系建設(shè)，提高生鮮農(nóng)產(chǎn)品的冷藏運輸能力： 國內(nèi)生鮮電商加強合作，共建冷鏈物流體系，統(tǒng)一配送，可提高冷鏈車輛的裝載率，節(jié)約運輸成本。 借助第三方冷鏈物流。有實力的生鮮電商可以引進模塊化車廂，樹立長遠發(fā)展理念，加強法律意識。成都的一家農(nóng)家樂以現(xiàn)場點殺白鷺為招牌菜，引來很多游客光顧。有很多鄉(xiāng)村旅游經(jīng)營者對游客有欺騙、敲詐等行為，嚴重擾亂鄉(xiāng)村旅游市場秩序。中國應(yīng)建立適合中國國情的高效的農(nóng)地流轉(zhuǎn)機制，明確土地產(chǎn)權(quán)，加快對土地的立法進程，從流轉(zhuǎn)土地的條件、范圍、程序、收益分配及法律責(zé)任等進行詳細規(guī)定，出臺土地流轉(zhuǎn)和置換的保障措施。如浙江省臨安市農(nóng)信社采取農(nóng)戶小額信用貸款、農(nóng)戶聯(lián)保貸款外、 “農(nóng)家樂”自助套餐服務(wù)，貸款手續(xù)簡單。11