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e right to choose their own dress code, what they wear and how they look like. But I think the dress code should match with people’s status and their working conditions. A manager in an appropriate suit can leave a good and professional impression on his partners and enhance the business. A pany can gain reputation due to its employee’s smart and spirited appearance. However, people may lose their trust and doubt the policeman’s ability when facing a policeman dressed in casual clothes. In addition, how are you dare to see your dentist if he wearing earrings and tattoos. All in all, I have to say a person’s appearance is always very important and we should mind our dresses especially at work.8. Are you influenced by brands when you choose products or services? (Why or why not?) Would you consider buying a new brand of product newly introduced to the market? (Why or why not?) What do you think a pany should do to create brand awareness for a new brand?I think in most times I am influenced by brands when choosing products or services. A famous and prominent brand may lead customers to believe the products enjoy superior quality and good reputation. For example, when I want to buy a durable modity such as an airconditioner, I would choose a brand maybe Gree. I can rest assure that the quality is reliable and even something wrong happens I can refer to the after service for help. Usually a pany with a big brand is more likely to satisfy customers than nonbrand panies. I do not have to spend a lot of time to get to know a nonbrand product or exchange the unsatisfied modity after purchasing. But, if we are talking about the daily consuming modities, I think I am more sensitive to price. Since the quality is not so important as durable products. My decision may be influenced by some promotion and favorable price.As to the second question whether I will buy a brand new product, my answer is yes. I love to try new things and gain fresh feelings, and that’s why I always choose different brand. How can you know which one is the most suitable to you if you only stick to one choice? We should continue attempting to new products and only in this way can we develop our economy. That is because New –start pany will be encouraged by the booming sales or useful feedbacks from customers and improve their products and services to better meet the customer’s need.For a pany who want to create brand awareness, I have some suggestions. Firstly, the pany should set up a clear goal of their products. As Cocacola did, they aimed at “put a cold bottle of cocacola within arm’s reach of every thirsty person in the world”. Creating the image of their products, extending the distribution channel and fixing on their target market are very important. Secondly, the pany should take measures to set up awareness in custom