【正文】 部分 改造 銷路差 () 10 萬元 10 年 盡管宏觀狀況有利，格蘭仕決定進(jìn)入與原服裝行業(yè)毫無關(guān)聯(lián)的微波爐行業(yè)還是大膽和有魄力的。1993 年，格蘭仕生產(chǎn) 1 萬臺(tái)微波爐正式投放市場(chǎng)，當(dāng)時(shí)國內(nèi)最大的微波爐生產(chǎn)企業(yè)是硯華，進(jìn)口產(chǎn)品最大的是日本松下。對(duì)此，格蘭仕副總經(jīng)理俞堯昌先生說：“就格蘭仕的實(shí)力而言，什么都干，就什么都完了，所以我們集中優(yōu)勢(shì)兵力于一點(diǎn) 。 1994 年格蘭仕微波爐產(chǎn)量為 10 萬臺(tái)， 1995 年達(dá)到 20 萬臺(tái)，市場(chǎng)占有率為 %； 1996 年產(chǎn)量上升到 65 萬臺(tái)，市場(chǎng)占有率達(dá)到 %； 1997 年產(chǎn)量接近 200 萬臺(tái)，市場(chǎng)占有率為 %’，高居全國國內(nèi)外品牌榜首。格蘭仕雄居微波爐行業(yè)的“高處”。該目標(biāo)實(shí)現(xiàn)后，格蘭仕將躍居全世界最大規(guī)模的微波爐生產(chǎn)企業(yè)。這些宏觀環(huán)境對(duì)格蘭仕進(jìn)行戰(zhàn)略轉(zhuǎn)移是有利的。這是中小型企業(yè)經(jīng)營戰(zhàn)略的一條路線：在企業(yè)實(shí)力不大、剩余資源不足的情況下，企業(yè)應(yīng)優(yōu)先選擇單一行業(yè)、甚至單一產(chǎn)品為重點(diǎn)，集中優(yōu)勢(shì)奪取市場(chǎng)地位，從而成長為大企業(yè)。 答：這屬于發(fā)展 型戰(zhàn)略中的密集型發(fā)展戰(zhàn)略。這種發(fā)展戰(zhàn)略的優(yōu)點(diǎn)是經(jīng)營目標(biāo)集中，管理簡單方便，而且有利于集中利用組織資源，實(shí)現(xiàn)生產(chǎn)的專業(yè)化，獲取規(guī)模經(jīng)濟(jì)效益。 六、 計(jì)算題 (每題 5 分，共 10 分 ) 1．某企業(yè)研制開發(fā)新產(chǎn)品，有三種設(shè)計(jì)方案可供選擇。 有關(guān)資料如下： 市場(chǎng)狀態(tài) 損益值 方案 暢銷 一般 滯銷 方案 A 500 300 100 方案 B 600 260 80 方案 C 800 100 0 試用冒險(xiǎn)法、保守法和折衷法分別選出最佳方案。s Shaanxi province pass through a stop on the ancient Silk Road, Gansu39。80s. We sat on the back of pickup trucks for hours. The sky was blue, and we couldn39。t have a formal stage. The audience just sat on the grass. Usually, the performances became a big party with local people joining in. For him, the rewarding part about touring isn39。s performers of the troupe still tour the region39。s Poly Theater. Their show, titled Ulan Muqir on the Grassland, depicted the history and development of the art troupe. Being from the region allowed me to embrace the culture of Inner Mongolia and being a member of the troupe showed me where I belonged, Nasun, the art troupe39。s Liaoning province, decades ago. The solider gave the old man a handmade saddle when they bid farewell. The story inspired Nasun to write Carved Saddle, a song that later became one of his most popular numbers. Now, every year, Nasun recruits young singers and dancers for the troupe. The troupe has also designed a new repertoire, which is mostly based on the daily lives of Mongolian people, especially the lives of nomadic families, and has bined contemporary musical elements with folk songs of the region. Haimu, a 25yearold khoomei (a local variant of overtone singing) singer, joined the troupe three years ago. Along with a sixmember band, he performs fast songs and soft ones that he writes－ all while playing the horsehead fiddle.Although I learned the piano since childhood and grew up listening to various kinds of music, to me, the folk music of Inner Mongolia is the root, he says. Performing in remote villages is pleasant. I feel at home on the boundless grasslands, and the warm people there make me feel fulfilled. The first round of spring auction season in Beijing ended last week, but it failed to create much spring in the art market. Although two pieces of Chinese painting fetched more than 100 million yuan, the decline in trading volume and sa le rate showed a downturn this year. In the ―Grand View: Chinese Painting Highlight‖ session at China Guardian 2021 spring auctions, Pan Tianshou’s representative work Eagle, Rock and Flora hit a record auction price of 279 million yuan, while Li Keran’s masterwork Jinggang Mountain fetched million yuan, an unexpected high in recent years. However, the trading volume fells to billion yuan from billion yuan in the same period the year before. The Huangchen 2021 Spring Auctions, which recorded million yuan in total sales, experienced the same. The section number went down to 5 from 12 pared to last year. According to expert Shao Jianwu, the art market did not attract much excitement this year due to the booming stock market and the persistent problems of fery and fake deals. The two pieces of Chinese painting notched up high price this spring due to their own value not due to a revival in the market. The successful transaction of two works with a hammer price of more than 100 million yuan once again confirms that valuable and rare works of high quality always earn the longlasting high price. Chinese painting and calligraphy is still the pillar of the market. However, the overall sales rate has dropped slightly, which reflects the demand for the ordinary auction goods has weakened,‖ said the president of China Guardian’s Hu Yanyan. Besides, the entry of new buyers also makes certain changes to the direction of purchasing. In a word, the overall market trend is very unpredictable. Although China Guardian 2021 Spring Auctions has achieved remarkable results, it does not mean that the market has walked out of the predicament. We still have to wait for the big economic boom to invigorate the art market.‖ Even so, the hot pursuit of some special items appeared this spring. A special session of China Guardian Spring Auctions titled ―Fine Gilt—Bronze Buddhist Images‖ achieved a great deal with total sales volume of million yuan and 92 percent sale rate. The 5th Shamar Rinpoche Statue from 1617th century of Tibet was sold for million yuan. The Beijing Chengxuan Auctions featured almost 2,800 items of coins and stamps in three sessions with good sale rate. The Huachen Auctions also set a special session of photographs under the condition of largescale decline of auction sessions. There was a palpable dull thud of disappointment that acpanied the return of the imperial entourage of Zhen Huan to her homeland. It followed a couple years of hushed excitement as Chinese fans were fed tidbits about their proud concubine who was supposed to conquer the high ground of the North American market. Zhen Huan is, of course, the title character of The Legend of Zhen Huan, a 2021 television series that swept China off its feet and later took other Asian countries by storm. Two years ag o, it was reported that HBO, a premium cable service headquartered in the United States, was going to air it in North America after some modification. Now, a condensed version that provides English subtitles but no dubbing has finally been made available on Netflix for online streaming. This version, highly anticipated as a milestone in China39