【正文】 積極性。阿里巴巴坦承，支付寶的出現(xiàn)也是企業(yè)在沒(méi)有相關(guān)社會(huì)法律保護(hù)情況下，推出的服務(wù)，但隨著電子商務(wù)發(fā)展到今天的規(guī)模，僅僅依靠企業(yè)的自律和規(guī)范已經(jīng)不能滿足整個(gè)中國(guó)電子商務(wù)發(fā)展的要求。此外，網(wǎng) 絡(luò)開店涉及工商、稅務(wù)等方面，網(wǎng)購(gòu)支付相關(guān)業(yè)務(wù)發(fā)展問(wèn)題，都呼喚相關(guān)法律法規(guī)的出臺(tái)。關(guān)于團(tuán)購(gòu)網(wǎng)的信息一方面 提及團(tuán)購(gòu)市場(chǎng)的廣闊前景；另一方面卻報(bào)道團(tuán)購(gòu)網(wǎng)站的消費(fèi)者欺詐、資金鏈斷裂等問(wèn)題。現(xiàn)今各公司電子商務(wù)部門積極推行團(tuán)購(gòu)，增加產(chǎn)品銷量，開展產(chǎn)品推廣的同時(shí)，如何規(guī)避期間所涉及的風(fēng)險(xiǎn)，值得注意。團(tuán)購(gòu)網(wǎng)站通過(guò)其專業(yè)技術(shù)設(shè)計(jì)的網(wǎng)站為商家提供推廣服務(wù)，同時(shí)消費(fèi)者在團(tuán)購(gòu)網(wǎng)站購(gòu)買意向性質(zhì)的團(tuán)購(gòu)券，達(dá)到一定數(shù)量，以銷售貨物，收取傭金。折扣低到嚇人的團(tuán)購(gòu)慎團(tuán)購(gòu)。再次，消費(fèi)者在團(tuán)購(gòu)時(shí)也應(yīng)擦亮眼睛，增強(qiáng)自我辨識(shí)能力，盡量選擇誠(chéng)信度高的大團(tuán)購(gòu)網(wǎng)站，謹(jǐn)防小團(tuán)購(gòu)網(wǎng)的消費(fèi)陷阱。同時(shí)加大市場(chǎng)監(jiān)管力度，切實(shí)保障 消費(fèi)者合法權(quán)益不受侵害，團(tuán)購(gòu)網(wǎng)站也應(yīng)該加強(qiáng)行業(yè)自律，自覺(jué)提升服務(wù)，遵守信譽(yù)，促進(jìn)團(tuán)購(gòu)行業(yè)的優(yōu)勝劣汰，防止消費(fèi)者對(duì)網(wǎng)絡(luò)團(tuán)購(gòu)的信任度持續(xù)降低，阻礙行業(yè)的可持續(xù)發(fā)展。團(tuán)購(gòu)網(wǎng)站洗牌效應(yīng)不斷蔓延，在團(tuán)購(gòu)市場(chǎng)進(jìn)行重大調(diào)整時(shí)，越是實(shí)力雄厚、服務(wù)到位的團(tuán)購(gòu)企業(yè)，市場(chǎng)份額也在逐漸擴(kuò)大，像淘寶、京東商城這樣的大團(tuán)購(gòu)網(wǎng)站，斥巨資自建物流體系，其團(tuán)購(gòu)市場(chǎng)的信譽(yù)與地位也日亦建立起來(lái)。作為合作一方的企業(yè)來(lái)說(shuō)，選擇好合作方，嚴(yán)把合同關(guān)，把合同風(fēng)險(xiǎn)降 到最低，時(shí)刻關(guān)注合同相關(guān)方的動(dòng)態(tài)，保證合同約定嚴(yán)格執(zhí)行；嚴(yán)把產(chǎn)品質(zhì)量關(guān)，用質(zhì)量求效益，用服務(wù)求口碑；嚴(yán)把效益關(guān)，低價(jià)換不來(lái)品牌，加大產(chǎn)品創(chuàng)新，劃分產(chǎn)品層次，使不同層次質(zhì)量的產(chǎn)品面對(duì)不同消費(fèi)能力的用戶，逐漸建立品牌，才能最終實(shí)現(xiàn)企業(yè)健康成長(zhǎng)。在網(wǎng)上購(gòu)物環(huán)境下就表現(xiàn)為 :消費(fèi)者因素、產(chǎn)品因素、網(wǎng)上商家因素及電子交易系統(tǒng)因素。 21 還構(gòu)建了 感知風(fēng)險(xiǎn)、 網(wǎng)上商家信用及在線購(gòu)物態(tài)度三者關(guān)系模型。 顯然，不同文化程度，性 別等都將會(huì)對(duì)其購(gòu)買行為產(chǎn)生重大影響。 展望 現(xiàn)在的電子商務(wù)正朝著完美的方向發(fā)展，消費(fèi)者，政府，商家各自為政的局面將不復(fù)存在。 網(wǎng)絡(luò)購(gòu)物的經(jīng)營(yíng)者在多年的經(jīng)營(yíng)之后，已經(jīng)比較理性，知道在我國(guó)網(wǎng)絡(luò)購(gòu)物的發(fā)展中應(yīng)該去做什么和如何做。網(wǎng)絡(luò)購(gòu)物的繁榮需要時(shí)間，需要業(yè)界的投入，需要網(wǎng)絡(luò)的發(fā) 展。 22 參考文獻(xiàn) [1] Stone R N , Gronhaug K. Perceived Risk : Further Considerations for the Marketing Discipline [ J ] . European Journal of Marketing , 2021 [2] Jacoby J , Kaplan L. The Components of Perceived Risk[C] . Proceedings of the 3rd Annual Conference for Consumer Research ,2021 [3]大學(xué)生網(wǎng)購(gòu)現(xiàn)狀與購(gòu)買決策風(fēng)險(xiǎn)實(shí)證研究 [J] 史凱 ； 李瑋《銷售與市場(chǎng) (管理版 )》 2021 年 01 期 [4]《網(wǎng)購(gòu)如何規(guī)避風(fēng)險(xiǎn)》中國(guó)產(chǎn)經(jīng)新聞報(bào) [N]2021 年 12 月 06 日 [5]劉業(yè)政，姜元春，張結(jié)魁。大學(xué)生消費(fèi)價(jià)值觀教育研究 [D]。2021 年 [7] 樓劼 。浙江大學(xué) 。在校大學(xué)生的消費(fèi)心理特點(diǎn)及企業(yè)營(yíng)銷策略 [J]。2021年04 期 [9] 宋澤 。湖南大學(xué) 。當(dāng)代大學(xué)生消費(fèi)狀況調(diào)查研究及對(duì)策 [J]。2021 年 03 期 23 致 謝 大學(xué)生活一晃而過(guò)，回首走過(guò)的歲月，心中倍感充實(shí)，當(dāng)我寫完這篇畢業(yè)論文的時(shí)候，有一種如釋重負(fù)的感覺(jué)，感慨良多。她在忙碌的教學(xué)工作中擠出時(shí) 間來(lái)審查、修改我的論文。 感謝 四 年中陪伴在我身邊的同學(xué)、朋友，感謝他們?yōu)槲姨岢龅挠幸娴慕ㄗh和意見(jiàn)，有了他們的支持、鼓勵(lì)和幫助，我才能充實(shí)的度過(guò)了 四 年的 大學(xué) 生活。 ll wait in the line for one hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the weeklong holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the uping Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the remended travelling route, China Inner Mongolia Arxan — Hailar — Manzhouli. It is also the joint of the four prairies across the SinoMongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle, Arxan still embodies the spirit of Genghis Khan. Walking into Arxan, you will be amazed by a kaleidoscope of geous colors all the year round the Spring azaleas blooming red in the snow, the Summer sea wavering blue in the breeze, the Autumn leaves painted in yellow covering volcanic traces, and the Winter woods shining white on the vast alpine snowscape. Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region. Its full name Haren Arxan means hot holy water in the Mongolian language. Arxan is a tourism city in the northern frontier with a blend of large forest, grand prairies, vast snowfield, heaven lake cluster, thermium, as well as volcanic cluster. It is a rare and unique ecotourism base filled with healthy sunshine, clean air and unspoiled green. Nestled close to the country39。s time for the wild fruits to ripe. The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies. If it rains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usua lly in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sisterinlaw. But she disliked and abused him, and the boy was forced to leave home with only an old cow for pany. The cow, however, was a former god who had violated imperial rules and 24 was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Among them was Zhinu, the most beautiful fairy and a skilled seamstress. The two fell in love at first sight and were soon married. They had a son and daughter and their happy life was held up as an example for hundreds of years in China. Yet in the eyes of the Jade Emperor, the Supreme Deity in Taoism, marriage between a mortal and fairy was strictly forbidden. He ordered the heaven troop to catch Zhinu back. Niulang grew desperate when he discovered Zhinu had been taken back to heaven. Driven by Niulang39。 Festival. In this day, girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills. If the needle floats on top of the water instead of sinking, it proves the girl is a skilled embroiders. Single women also pray for finding a good husband in the future. And the newly married women pray to bee pregnant quickly. Tradition transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and cust