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e with extraordinary people. And ultimately the power of individual interaction generated by the aggregate, so that the overall strength will be far greater than the sum of the power of the individual. Focus on quality Steve Jobs is a perfectionist. He believes that the perfect quality without a shortcut, must be excellent quality positioning to their own mitments, and unswervingly stick to it. When the requirements for their own higher, and concerned about all the details, the product will be different and others. Putting aesthetics into the product Steve Jobs knows the importance of aesthetics. In 1998, Steve Jobs realized that Apple products seem out of date, Steve Jobs held a meeting of Apple, and raised such a problem the problem of Apple products is out there is no aesthetic factors. Understand consumer needs without grasping consumer feedback Jobs did not use the focus of the crowd on the program, on the contrary, he told the consumer, so that consumers say their needs. In response, Carl Howe, head of consumer research at Yankee Group, a market research firm, said Apple was doing well in understanding user needs. Connect related things Apple has released independent innovation products, but also integrated their own ideas. IPod and iTunes for the perfect fusion, iPad and iPhone also with the application store for a good integration. Steve Jobs said: creativity is to connect all the relevant things together. Do not recruit recruited employees Ivy League graduates are not the only candidates to run the pany. Steve Jobs has claimed that part of the factors that make the Macintosh a great product benefit from the fact that the staff involved in this product are musicians, poets and artists, and even zoologists and historians, coincidentally, Is the worlds best puter scientists. Encourage others to think differently Apple alternative thinking advertising campaign began in the late 90s, this activity has been one of the most effective activities. And this activity has also led to innovation and creativity, and this is exactly what Apple is. Not the pursuit of plex Simple is happy. Apples designer Jonathan Ives (Jonathan Ives) confirmed this strategy: Apple is definitely trying to develop a simple application, because people like simple and clear. Sell a dream rather than a product Jobs made people have the impression that Apple is not the product of the consumer itself, but the specific meaning of these products. 第 10 頁(yè) 共 10 頁(yè)