經(jīng)濟(jì)學(xué)人跨國公司在中國調(diào)查報(bào)告ppt40-經(jīng)濟(jì)學(xué)科-閱讀頁
2024-09-03 21:23本頁面
【正文】 irect access to the global board China is….. ? …..“critical to global strategy” 50% ? …..“strategically important” 41% CEO visits in last year ? 80% said global CEO had visited at least once The question of profitability MNCs are making money in China ? Car panies ? Amcham members But they are making more money from China ? Export base ? Global sourcing centre Addressing the market The petition Guanxi + Operating in grey areas + Official and unofficial protection + Access to cheap bank capital + Lack of corporate governance = PRICE!! MNCs brand and marketing 050100150200250300350400Pamp。G RejoiceJiuxinDiaopaiPamp。G PanteneSofttoPamp。STaitaJiangzhongWahahaAd spend, US$mSource: Nielsen Media Research Going local Financing ? Borrowing from domestic banks Production ? Moving to cheaper areas inland Sales ? Increasing volumes to lower average costs Research and development ? Lower costs and local tastes Mergers and acquisitions Buying out joint venture partners Traditional Mam
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