【正文】 at stars, totally free of light pollution.“默佐加沙丘的腳下是觀星的最佳地點(diǎn)，完全沒有光污染。故選B。根據(jù)第三段中的”The best times to see the lake at its pinkest is during Senegal39。分析選項(xiàng)可知看粉紅色湖泊的最佳時(shí)間是一月份。 （3）考查細(xì)節(jié)理解?？芍撬蚴鼓峥ǔ蔀榉侵拮蠲利惖墓珗@之一。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。s owned media bee another marketer39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。obsessed with online shopping at certain Web sitesB.eager to help their friends promote quality productsD.invite constant conflicts with passionate consumersB.may be responsible for fiercer petitionD.s experience is cited as an example of ________. A.persuading customers into boycotting productC.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對(duì)產(chǎn)品充滿熱情的消費(fèi)者可能會(huì)通過主動(dòng)向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。 （2）考查推理判斷。這種被劫持的媒體是口碑媒體的對(duì)立面：一項(xiàng)資產(chǎn)或活動(dòng)成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€(gè)品牌或產(chǎn)品提出負(fù)面指控的活動(dòng)人士的人質(zhì)。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營銷產(chǎn)生不利的影響。 （3）考查推理判斷。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對(duì)迅速和精心策劃的社交媒體應(yīng)對(duì)行動(dòng)，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動(dòng)，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對(duì)迅速得當(dāng)，那么就可以減輕損失。故選A。8．閱讀理解 t even be a subject. We39。 I was told by advisers that dance and drama wouldn39。d get bored of dance and switch to science within the first month. The education secretary Nicky Morgan has put emphasis on (強(qiáng)調(diào)) science, technology, engineering and maths (STEM), saying that students who focus on the arts risk their careers. Stopping young people from expressing themselves at such a young age is not doing them any favours. Perhaps Nicky Morgan has forgotten to open the door of having a drive to study that subject day in, day out. It shouldn39。 I don39。m not good at and don39。t want a career in these areas.t even imagine how it feels to be told that you don39。 To the teachers, the parents, the government I say: Let children make their own decisions. Let them live in the present. Let them have a real, unlimited education.（1）How does the boy in maths feel about dance? A.Difficult.C.Important.（2）After the author took GCSE dance, she ________ A.B.turned to other subjectsD.She encourages students to learn soft subjects.B.She underlines the importance of STEM subjects.D.s the present situation of arts subjects? A.They are taught by nonprofessionals.C.D.而作者卻認(rèn)為藝術(shù)課給了她歸屬感，是使她不斷奮斗的動(dòng)力源泉。根據(jù)第一段中的”The easy ones: the stupid girls at the bottom take them. Like dance. It shouldn39。就像跳舞?？芍?，學(xué)數(shù)學(xué)的男孩認(rèn)為舞蹈沒有用處。 （2）考查細(xì)節(jié)理解。故選B。根據(jù)第四段中的”The education secretary Nicky Morgan has put emphasis on science , technology. engineering and maths (STEM)“可知，Nicky Morgan強(qiáng)調(diào)理工學(xué)科的重要性。 （4）考查推理判斷?？芍?，藝術(shù)學(xué)科被認(rèn)為是不重要的，沒有得到重視。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇教育類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。 The spine (脊柱) stands at the center of your health, providing your body with structure and support. It also contains a major collection of nerves that deliver electric signals from the rest of the body to your brain. So it39。 Staying in a good position is one of the most important things to keep your spine healthy. A proper position means standing or sitting while keeping your spins straight, except for its natural bending. Positions play a vital part even when you39。 Staying still for too long — even if your position is good — can be hard on your back. Especially if you work at a task most of the day, it39。t overdo the exercise, as repeated movements can hurt the muscles around the spine, as trying to lift heavy weights with poor technique.s also absorbed from sunlight, so it may help to do some exercises outside. At last, many of the actions necessary to keep a spine healthy are similar to those used to protect your health in other ways. So protect your back, and the rest of the body will benefit.（1）Which sleeping position is best for our spine according to the passage? A.B.C.D.Strengthening muscles around the spine.B.Doing a proper amount of exercise.Staying still in a good position.（3）What can we infer about vitamins? A.Abundant vitamin D guarantees strong bones.C.t be absorbed without sunlight.D.Stay still, stay healthyGood position, good spineC.D.它還包含一個(gè)主要的神經(jīng)集合，將身體其他部位的電信號(hào)傳遞到你的大腦。作者介紹了一些有助于脊椎健康的方法。根據(jù)第二段中的“Many people prefer sleeping on their side, which is in the interes