【正文】 ever graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my
parents promised that I would go to college. This was the start in my life.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my workingclass parents’ savings were being spent on my college tuition. After six
months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.
So I decided to drop out and trust that it would all work out okay. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked far more interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms. I returned coke bottles for the five cent
deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by
following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.
Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter binations, about what makes great
typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh
puter, it all came back to me. And we designed it all into the Mac. It was the first puter with beautiful typography. If I had never dropped in on that single course in college, the “Mac” would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal
puter would have them. If I had never dropped out, I would have never dropped in on that calligraphy class, and personal puters might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward。親愛的讀者，在你打開演示程序之前，不妨考慮將這些構(gòu)成要素納入演講底稿中去，不管是將它們插入你的keynote軟件，還是powerpoint軟件，抑或其他任何設(shè)計(jì)軟件都可以。
精悍的標(biāo)題你想帶給觀眾的最偉大的想法是什么？注意，標(biāo)題應(yīng)當(dāng)簡短易記，并以主謂賓的語序出現(xiàn)。標(biāo)題的作用是緊緊地抓住聽眾的注意力，使人們集中精力聽演講。下面是這份美國最流行的日報(bào)所采用的一些標(biāo)題的例子： “超薄蘋果！超強(qiáng)功能！”“蘋果發(fā)布‘雪豹’新操作系統(tǒng) ”“蘋果ipod瘦身” 激情聲明“公共演講之父”亞里士多德相信成功的演講者都有一種“精神病態(tài)”，對演講主題充滿激情，一般的溝通者則很少對他們的話題表現(xiàn)出興奮感。他以前的雇員，甚至包括一些專職記者都聲稱，喬布斯旺盛的精力和熱情令人神往，讓人禁不住為之傾心、著迷。”請作出關(guān)于激情的聲明，不要怕難為情，大方地和聽眾分享你的活力和激
情。雖然場景5將就這個(gè)問題進(jìn)一步展開深入地論述，但是親愛的讀者朋友們，請現(xiàn)在就記住，你的聽眾靠短時(shí)記憶能記住的只有3~4個(gè)要點(diǎn)。 隱喻和類比當(dāng)你確定了關(guān)鍵信息和支持點(diǎn)以后，接下來應(yīng)確定使用何種修辭手法，令你的敘述更有吸引力。隱喻也是一種比喻—用一個(gè)詞或短語，以特征上存在某一類似之處的一個(gè)事物來指代另一事物。隱喻是市場營銷、廣告和公關(guān)宣傳活動(dòng)中常用的一種很有說服力的工具。在某次有名的采訪中，喬布斯說：
此資料由網(wǎng)絡(luò)收集而來，如有侵權(quán)請告知上傳者立即刪除。