【正文】 is great the only way to do great work is to love what you you haven39。t with all matters of the heart, you39。t ,如果我不被Apple開除的話, 這其中一件事情也不會發(fā)生的。有些時候, 生活會拿起一塊磚頭向你的腦袋上猛拍一下。我很清楚唯一使我一直走下去的，就是我做的事情令我無比鐘愛。對于工作是如此, 對于你的愛人也是如此。你只有相信自己所做的是偉大的工作, 你才能怡然自得。就像任何真誠的關(guān)系, 隨著歲月的流逝只會越來越緊密。t waste it living someone else39。t be trapped by dogmawhich is living with the results of other people39。t let the noise of other39。不要被教條束縛,那意味著你和其他人思考的結(jié)果一起生活。還有最重要的是, 你要有勇氣去聽從你直覺和心靈的指示——它們在某種程度上知道你想要成為什么樣子，所有其他的事情都是次要的。那是在七十年代的中期, 你們的時代?！边@是他們停止了發(fā)刊的告別語?！蔽铱偸窍Ｍ约耗軌蚰菢?現(xiàn)在, 在你們即將畢業(yè)，開始新的旅程的時候, 我也希望你們能這樣。你得找出你的所愛。我從來沒從大學(xué)畢業(yè)。今天，我只說三個故事，不談大道理，三個故事就好。我在里德學(xué)院（Reed college）待了六個月就辦休學(xué)了。那么，我為什么休學(xué)？這得從我出生前講起。她強烈覺得應(yīng)該讓有大學(xué)畢業(yè)的人收養(yǎng)我，所以我出生時，她就準(zhǔn)備讓我被一對律師夫婦收養(yǎng)。所以在等待收養(yǎng)名單上的一對夫妻，我的養(yǎng)父母，在一天半夜里接到一通電話，問他們「有一名意外出生的男孩，你們要認(rèn)養(yǎng)他嗎？」而他們的回答是「當(dāng)然要」。她拒絕在認(rèn)養(yǎng)文件上做最后簽字。十七年后，我上大學(xué)了。六個月后，我看不出念這個書的價值何在。當(dāng)時這個決定看來相當(dāng)可怕，可是現(xiàn)在看來，那是我這輩子做過最好的決定之一。這一點也不浪漫。我喜歡Hare Krishna神廟的好料。舉例來說：當(dāng)時里德學(xué)院有著大概是全國最好的書法指導(dǎo)。因為我休學(xué)了，可以不照正常選課程序來，所以我跑去學(xué)書法。書法的美好、歷史感與藝術(shù)感是科學(xué)所無法捕捉的，我覺得那很迷人。如果我沒沉溺于那樣一門課里，麥金塔可能就不會有多重字體跟變間距字體了。當(dāng)然，當(dāng)我還在大學(xué)里時，不可能把這些點點滴滴預(yù)先串在一起，但是這在十年后回顧，就顯得非常清楚。所以你得相信，你現(xiàn)在所體會的東西，將來多少會連接在一塊。這種作法從來沒讓我失望，也讓我的人生整個不同起來。我好運－年輕時就發(fā)現(xiàn)自己愛做什么事。我們拼命工作，蘋果計算機在十年間從一間車庫里的兩個小伙子擴展成了一家員工超過四千人、市價二十億美金的公司，在那之前一年推出了我們最棒的作品－麥金塔，而我才剛邁入人生的第三十個年頭，然后被炒魷魚?？墒俏覀儗ξ磥淼脑妇安煌詈笾缓梅值罁P鑣，董事會站在他那邊，炒了我魷魚，公開把我請了出去。有幾個月，我實在不知道要干什么好。我見了創(chuàng)辦HP的David Packard跟創(chuàng)辦Intel的Bob Noyce，跟他們說我很抱歉把事情搞砸得很厲害了。但是漸漸的，我發(fā)現(xiàn)，我還是喜愛著我做過的事情，在蘋果的日子經(jīng)歷的事件沒有絲毫改變我愛做的事。當(dāng)時我沒發(fā)現(xiàn)，但是現(xiàn)在看來，被蘋果計算機開除，是我所經(jīng)歷過最好的事情。接下來五年，我開了一家叫做NeXT的公司，又開一家叫做Pixar的公司，也跟后來的老婆談起了戀愛。然后，蘋果計算機買下了NeXT，我回到了蘋果，我們在NeXT發(fā)展的技術(shù)成了蘋果計算機后來復(fù)興的核心。我很確定，如果當(dāng)年蘋果計算機沒開除我，就不會發(fā)生這些事情。有時候，人生會用磚頭打你的頭。我確信，我愛我所做的事情，這就是這些年來讓我繼續(xù)走下去的唯一理由。你的工作將填滿你的一大塊人生，唯一獲得真正滿足的方法就是做你相信是偉大的工作，而唯一做偉大工作的方法是愛你所做的事。盡你全心全力，你知道你一定會找到。所以，在你找到之前，繼續(xù)找，別停頓。當(dāng)我十七歲時，我讀到一則格言，好像是「把每一天都當(dāng)成生命中的最后一天，你就會輕松自在。提醒自己快死了，是我在人生中下重大決定時，所用過最重要的工具。提醒自己快死了，是我所知避免掉入自己有東西要失去了的陷阱里最好的方法。一年前，我被診斷出癌癥。醫(yī)生告訴我，那幾乎可以確定是一種不治之癥，我大概活不到三到六個月了。那代表你得試著在幾個月內(nèi)把你將來十年想跟小孩講的話講完。那代表你得跟人說再見了。我打了鎮(zhèn)靜劑，不醒人事，但是我老婆在場。所以我接受了手術(shù)，康復(fù)了。經(jīng)歷此事后，我可以比之前死亡只是抽象概念時要更肯定告訴你們下面這些： 沒有人想死。但是死亡是我們共有的目的地，沒有人逃得過?，F(xiàn)在你們是新生代，但是不久的將來，你們也會逐漸變老，被送出人生的舞臺。你們的時間有限，所以不要浪費時間活在別人的生活里。不要讓別人的意見淹沒了你內(nèi)在的心聲。任何其它事物都是次要的。那是一位住在離這不遠(yuǎn)的Menlo Park的Stewart Brand發(fā)行的，他把雜志辦得很有詩意。雜志內(nèi)容有點像印在紙上的Google，在Google出現(xiàn)之前35年就有了：理想化，充滿新奇工具與神奇的注記。當(dāng)時是1970年代中期，我正是你們現(xiàn)在這個年齡的時候。在照片下有行小字：求知若饑，虛心若愚。當(dāng)你們畢業(yè)，展開新生活，我也以此期許你們。非常謝謝大家。do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high refused to sign the final adoption only relented a few months later when my parents promised that I would someday go to 17 years later I did go to I naively chose a college that was almost as expensive as Stanford, and all of my workingclass parents’ savings were being spent on my college six months, I couldn’t see the value in had no idea what I wanted to do with my life and no idea how college was going to help me figure it here I was spending all of the money my parents had saved their entire I decided to drop out and trust that it would all work out was pretty scary at the time, but looking back it was one of the best decisions I ever minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked wasn’t all didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5?? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna loved much of what I stumbled into by following my curiosity and intuition turned out to be priceless later me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the the campus every poster, every label on every drawer, was beautifully hand I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do learned about serif and san serif typefaces, about varying the amount of space between different letter binations, about what makes great typography was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it of this had even a hope of any practical application in my ten years later, when we were designing the first Macintosh puter, it all came back to we designed it all into the was the first puter with beautiful I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced since Windows just copied the Mac, its likely that no personal puter would have I had never dropped out, I would have never dropped in on this calligraphy class, and personal puters might not have the wonderful typography that they course it was impossible to connect the dots looking forward when I was in it was very, very clear looking backwards ten years , you can’t connect the dots looking forward。2011年8月25日，喬布斯先生宣布辭職的消息讓人吃驚，我們對他的健康狀況表示擔(dān)心。當(dāng)你的想法站不住時，立即大度的丟棄，這其實是更是一種堅持。3, any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of 、產(chǎn)品一定是讓人感覺最新，但堅決不做小白鼠去嘗試前無古人的新產(chǎn)品。5, the sign painting so big? Apple products will at any time those who make a person recognized apple’s products rather than is the apple 、比別人少用一條線獲得更低的工藝成本，比別人提供多一種價值認(rèn)同并獲得更高的利潤，這就是蘋果。7, all products will leave apple store but cannot leave apple system, we have to help customers continued use of apple products, until 、IBM Thinkpad如果沒了小紅點，那它就不是Thinkpad。8, IBM Thinkpad if not a little red dot, it isn’t if added little red dots, that it is not IBM Thinkpad nor apple 、讓團隊中那些說“不可能”的人感到實現(xiàn)不了是可恥的。10, brand is not playing apple logo is an apple quality, hit the apple logo also need confidence and mitment to 、不要為別人而活，也不要為今天的自己而活，把今天的工作做好了，明天自然屬于你，薪水自然比別人高。12, product design all the functions are a whole, should not have any reason to cut function, destroy 、領(lǐng)袖和跟風(fēng)者的區(qū)別就在于創(chuàng)新，你的時間有限，所以不要像亞洲人那樣，浪費在模仿別人這種事上。14, team of people who want to use Keynote to prove themselve