【正文】
modern consumption demand and recognize concept and aesthetic temperament and interest, the modern marketing environment and modern chemical materials, and modern technology is a strategic category, to conduct indepth research and design of the view. The brief analysis,. The development of modern marketing to book design development. Books are modities, the answer is yes, but it is the spiritual culture of modities. Books are a strange in the world market, the products can be as people39。s thoughts and desires and fantasy, is the creation of art and technology. Modern marketing environment of space, the area, packaging, advertising, sales buy and displayed quantity and variety of books has entered the stage of history, largescale sales now some super large bookstores, large bookstores, with great sales force. The super market to the bookstore as readers free choice of books. The exterior decoration conspicuous books can arouse readers to buy dazzing. In order to adapt to the modern marketing strengthen petitiveness, book design must be in relatively sufficient market survey, under the premise of dominated by readers the reader is god, in the full expression of basic content of book itself apart, do STH unconventional or unorthodox hundreds square to improve the grade of the book design to stimulate the reader to the books. The development of modern consumption in book design development: today39。s nostalgic psychology, make consumers obtain material forts, obtained beautifulenjoying spirit. But, in spite of the moder n industrial society background, the people to pursue and yearning past time and emotion, but the aesthetic temperament and interest, life habits and the thoughts and feelings eventually produced very big change, if disregard social changes of modern people and aesthetic demand, the ancient culture intact moved to modern book design is not good to also. Therefore, the modern book design must pay attention to grasp the historic times of the anic unity with perfect fusion, so as to achieve a brandnew realm. In addition, many book design always take less in the form of format, breaking rules flat old order instead of the variable alienation technique , create new visual impact. Today it is people mendation a reflection of demand. Anyhow requirement is more