【正文】
rand image. Advertising appeals Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers. Ways of appeal: Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people39。s consumers are no longer purely the pursuit of material satisfaction, they not only require ads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressive emotional appeal advertising is always easy to attract the attention of consumers and interest, play a guiding role in consumption. Ad appeal subject: Focus on publicity product image, Anta this brand is through the efforts to be successful. Peace of mind entrepreneurship, practical life, a hundred years brand business philosophy Overview Anta is China39。s favorite! The pursuit of dynamic, the pursuit of excellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side! 安踏英文廣告詞 Anta (China) Co., Ltd. Was founded i