【正文】
ss, disadvantaged consumers ? 不具市場力,但若為數(shù)增會影響有消費(fèi)力者。 ? Wealthy family 特徵-- Age FLC Expenditure highly valued ? 時(shí)間資源 Are you timecrunched? ? ? I often feel under stress when I don’t have enough time. ? When I need more time, I tend to cut back on my sleep. ? At the end of the day, I often feel that I haven’t acplished what I set out to do. ? 時(shí)間資源 ? 時(shí)間資源與經(jīng)濟(jì)資源之間的 “ zerosum” game ? Time Budgets 工作時(shí)間 休閑時(shí)間 必需/義務(wù)時(shí)間 ? Timestyles: How consumers allocate time among various activities. ? Shopping Time ? 購前-- 資訊搜尋、 找尋 省時(shí)之道、比價(jià) ? 購時(shí)-- 購買方式、付款方式 ? 購後-- 學(xué)習(xí)使用、填保證卡、 ? 時(shí)間資源 ? Time Goods-- 耗時(shí)產(chǎn)物