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truly unique brand protection solution bining 100% coverage of home pages and registered domains, patented web crawling technology, and a case management system. 3. Premium Brand Protection (Comprehensive) A prehensive protection solution covering 40,000,000+ domains and 5,000,000,000+ web pages, and many more. Introducing uniquely affordable brand protection services. 18 Watch Products Master List of over 40,000,000 Registered Domains + Monthly Searches of Every Home Page + Detailed Attributes about Offending Site for Context + Exclude Criteria to Eliminate Irrelevant Information + Action Center Unique, aggressively priced online brand protection products These lowcost services leverage industryproven technology. Digital Brand Management Services 19 Intelligence Center Technology of Intelligence Center Digital Brand Management Services 20 Product Details Domain Watch Web Watch TYPE OF BRAND ABUSE IDENTIFIED: Brand Use in Domain (cybersquatting) ? ? Brand Use in Home Page Text (visible or invisible) ? Brand Use in Home Page Source Code (meta tag) ? Brand Use in Link on Home Page ? Logo Use on Home Page ? MATCHING TECHNOLOGY: Wildcard Search within Domain ? ? Common Misspellings within Domain ? ? Use of Special Characters within Domain ? ? Exact Match on Home Page ? Digital Brand Management Services 21 Product Details Continued Domain Watch Web Watch CONTEXTUAL INFORMATION PROVIDED: Site Status (Live, Parked, Error) ? ? eCommerce Status (Yes or No) ? ? Objectionable Content Flag (Hate, Violence, Gambling, Pornography) ? ? Site Traffic ? ? Archive Version of Page ? ? Site Registration Contact Information ? ? Digital Brand Management Services 22 Product Details Continued Domain Watch Web Watch FILTERING AND RELEVANCY CRITERIA: Exclude Based on List of Sites ? ? Exclude Based on TopLevel Domains ? ? Exclude Based on Site Status ? ? Exclude Based on Objectionable Content ? ? Exclude Based on eCommerce Status ? ? Excluded Based on Minimum Amount of Site Traffic ? ? Exclude Previously Delivered Sites ? ? Exclude Based on Location of Brand Presence ? DELIVERY: Monthly Reports ? ? Action Center Subscription ? ? Digital Brand Management Services 23 Brand Monitoring Services Comparison Domain Watch Web Watch Brand Protection (Premium) Search Scope 40,000,000+ domains 40,000,000+ domains 20,000,000+ home pages 40,000,000+ domains 5,000,000,000+ web pages Spam Relevancy Criteria Exclude lists Exclude lists Customerspecific configuration of scoring formulas Site Attributes Yes Yes Yes Action Center Basic Features Basic Features Advanced Features: Batch Upload Evidence Folders 5 user ids A simplified parison of Brand Monitoring Services: Digital Br